Playcut Pricing: Hobby $9 · Pro $29 · Studio $79 · Agency $149/seat
Playcut pricing is built around four flat monthly tiers — Hobby, Pro, Studio, and Agency — with every model on every plan, a published credit rate for every operation, and a 7-day trial on the Hobby tier. This guide covers exactly what you get at every tier, how credits work, how Playcut compares to verified 2026 competitor pricing, and which plan fits which kind of creator or team.
Table of Contents
- Quick Pricing Summary
- Hobby Plan ($9/mo)
- Pro Plan ($29/mo)
- Studio Plan ($79/mo, 4 seats)
- Agency Plan ($149/seat/mo)
- How Credits Work
- Credit Top-Up Packs
- Trial Details
- Annual Billing & Savings
- Playcut Pricing vs Competitors
- Which Plan Should You Choose?
- Frequently Asked Questions
Quick Pricing Summary
| Plan | Monthly | Annual (2 months free) | Credits | Seats | Best For |
|---|---|---|---|---|---|
| Hobby | $9 | $90 (save $18) | 500 | 1 | Solo creators kicking the tires |
| Pro | $29 | $290 (save $58) | 2,000 | 1 | The default for working creators |
| Studio | $79 | $790 (save $158) | 6,000 | 4 | Small teams sharing a workspace |
| Agency | $149/seat | $1,490/seat (save $298) | 10,000/seat | Unlimited | Multi-brand production at scale |
Every plan ships every model (Veo 3.1, Nano Banana Pro, Grok Imagine, Grok Video, Qwen voice, Lyria music), 4K image, no watermark, and full commercial license. The 7-day trial is Hobby-only.
Hobby Plan ($9/mo)
The Hobby plan is built for solo creators kicking the tires on the full Playcut studio. At $9/mo it includes:
- 500 credits / month
- 3 custom AI actors
- 1 custom AI voice
- Every model: Veo 3.1, Nano Banana Pro, Grok Imagine, Grok Video, Qwen voice, Lyria music
- 4K image · no watermark
- Commercial license included
- 25 GB workspace storage
- 1 concurrent job, Low queue priority
- 7-day trial included on plan selection
Hobby is perfect if you’re testing the waters — generating your first images, building a custom AI actor, shipping a few clips per month. It’s the cheapest full-studio plan in the AI video category (Pika Standard $8 caps at 700 credits and 480p; Adobe Firefly Standard $9.99 is image-leaning; Midjourney Basic $10 is image-only).
Pro Plan ($29/mo)
Pro is the default for working creators. At $29/mo it adds:
- 2,000 credits / month
- 10 custom AI actors
- 5 custom AI voices
- Normal queue priority · 3 concurrent jobs
- 100 GB workspace storage
- Brand kits + asset library
- Everything from Hobby, including API + MCP access
Pro matches HeyGen Creator $29 and Hailuo Pro $24.99 on price but ships multi-model breadth instead of avatar-only output. Pro also unlocks the Playcut Actor Photoshoot and Act pipeline for 10 reusable custom AI actors — same face, body, hair, and wardrobe across stills, motion video, UGC ads, and on-product compositing. No competitor at $29 ships an actor system at this fidelity.
Studio Plan ($79/mo, 4 seats)
Studio is the right tier for small teams shipping content together. At $79/mo with 4 seats = $19.75 per seat, it adds:
- 6,000 credits / month
- 4 team seats included
- 25 custom AI actors · 10 voices
- Shared workspace + asset library
- High queue priority · 6 concurrent jobs
- 300 GB workspace storage
- Everything from Pro
Studio is the cheapest 4-seat plan in the AI video category. The next cheapest 4-seat option is HeyGen Business at $149 + $20/seat ($227 for 4 seats = $56.75/seat). Synthesia Creator at $89/mo is single-seat (no team option). Runway, Pika, Luma, Hedra, and ElevenLabs all charge per-seat with no built-in team plans — buying 4 seats costs $112-$396/mo on those platforms.
Freelancers and small studios billing clients for the output should price against the market, not their credit cost — the how much to charge for AI video data report maps the 2026 rate ladder per deliverable.
Agency Plan ($149/seat/mo)
Agency is for production agencies and multi-brand teams at scale. At $149/seat/mo it ships:
- 10,000 credits per seat / month
- Unlimited team seats
- Unlimited custom AI actors + voices
- Multi-brand brand kits
- Urgent queue priority · 10 concurrent jobs
- 500 GB workspace storage
- Everything from Studio
Agency is per-seat — five seats = 50,000 pooled credits in one workspace with urgent queue and multi-brand kits. The closest peer is HeyGen Business at $149 + $20/seat (avatar-focused). Krea Business is $200/mo flat (seat count not publicly specified). Adobe Firefly Enterprise and Synthesia Enterprise are both custom-quoted with no public per-seat math.
How Credits Work
Playcut uses credits as the unit of generation cost. Approximate retail costs at the Pro tier:
| Operation | Credits | Retail @ Pro |
|---|---|---|
| Nano Banana 2 image (512px) | 20 cr | ~$0.29 |
| Nano Banana 2 image (1K/2K) | 34 cr | ~$0.49 |
| Nano Banana Pro flagship image (1K/2K) | 67 cr | ~$0.97 |
| Nano Banana Pro image (4K) | 84 cr | ~$1.22 |
| Grok Imagine budget image (text-to-image) | 10 cr | ~$0.15 |
| Multi-region image edit (Nano Banana Pro) | 25 cr flat | ~$0.36 |
| Veo 3.1 premium video (720p/1080p) | 160 cr/sec | ~$2.32/sec |
| Wan 2.7 video (720p) | 40 cr/sec | ~$0.58/sec |
| Grok Video budget (480p/720p) | 20 cr/sec | ~$0.29/sec |
| Qwen TTS (default voice) | 15 cr per 1K chars | ~$0.22 per 1K chars |
| Lyria 3 Clip (30s music) | 20 cr | ~$0.29 |
| Lyria 3 Pro (~2 min music) | 40 cr | ~$0.58 |
| Actor Act — 6s, fastest tier (default) | 57 cr | ~$0.83 |
| Actor Act — 10s, fastest tier | 85 cr | ~$1.23 |
| Actor Act — 10s, plus tier @720p | 315 cr | ~$4.57 |
| Actor Act — 10s, pro tier @720p | 365 cr | ~$5.29 |
Actor Act is priced as 15 credits scene start (flat) + a per-second video rate set by the engine tier you pick. There is no separate voice charge on any tier — the video model speaks the scripted dialogue itself. Full four-tier ladder in the Playcut Act cost breakdown.
Credits reset every billing cycle. Pro’s 2,000 monthly credits = roughly 30 Nano Banana Pro hero shots, or 100 seconds of Grok Video, or about 12 seconds of Veo 3.1, or 23 ten-second Act clips on the default tier, or any mix.
Credit Top-Up Packs
For surge weeks (campaign launches, product drops), buy one-time credit packs that never expire and stack on any plan:
| Pack | Credits | Price | $/credit |
|---|---|---|---|
| Small | 600 | $9 | $0.0150 |
| Medium | 2,500 | $35 | $0.0140 |
| Large | 5,000 | $65 | $0.0130 |
Subscription credits deduct first; pack credits draw down only after the monthly bucket empties. Packs persist indefinitely — use them as a long-tail buffer without upgrading the whole plan.
7-Day Trial Details
The 7-day trial runs on the Hobby plan:
- Pick Hobby ($9/mo) and add a card to activate the trial. Pro, Studio, and Agency have no trial — they bill at checkout.
- Full feature access during the trial — image generation, video generation, custom AI actors, brand kits.
- Plan credits included so you can actually generate, not just browse.
- Cancel anytime within the 7-day window at no charge.
- After day 7, Hobby starts billing at its standard $9/mo rate.
There is no perpetual free tier in v2 — every account starts on a paid plan to ensure quality of service and prevent generation abuse. The 7-day trial is the on-ramp.
Annual Billing & Savings
Annual billing saves 17% (2 months free) on every plan:
- Hobby: $9/mo → $90/year (save $18, effective $7.50/mo)
- Pro: $29/mo → $290/year (save $58, effective $24.17/mo)
- Studio: $79/mo → $790/year (save $158, effective $65.83/mo)
- Agency: $149/seat/mo → $1,490/seat/year (save $298, effective $124.17/seat/mo)
Credits reset every month even on annual billing — matches the industry standard (ChatGPT, Cursor, Midjourney all reset credits monthly on annual plans).
Playcut Pricing vs Competitors
Verified 2026-05-27 against each vendor’s public pricing page.
Entry tier ($8-$15 zone)
| Tool | Price | Notes |
|---|---|---|
| ElevenLabs Starter | $5 | voice-first multi-modal, 30K credits |
| Hailuo Standard | $7.99 | 1,000 credits, text-to-video |
| Pika Standard | $8 | 700 credits, annual billing |
| Krea Basic | $9 | 5,000 compute units |
| Playcut Hobby | $9 | 500 credits / month · every model · image + video + voice + actors + music |
| Adobe Firefly Standard | $9.99 | image-first individual plan |
| Midjourney Basic | $10 | 3.3 fast GPU hours, image only |
| Runway Standard | $12/user | 625 credits, up to 5 users |
Creator tier ($22-$35 zone)
| Tool | Price | Seats | Notes |
|---|---|---|---|
| ElevenLabs Creator | $22 | 1 | full multi-modal, 121K credits |
| Captions Max | $24.99 | 1 | iOS-first, AI video + actors |
| Hailuo Pro | $24.99 | 1 | 4,500 credits |
| Runway Pro | $28/user | 1+ | 2,250 credits, Gen-4.5 video |
| Pika Pro | $28 | 1 | 2,300 credits |
| Playcut Pro | $29 | 1 | 2,000 credits · every model · 10 custom actors · Photoshoot + Act pipeline |
| Hedra Creator | $30 | 1 | Character-3 avatars |
| Luma Plus | $30 | 1 | Dream Machine entry paid tier |
| Midjourney Standard | $30 | 1 | 15 fast GPU hours, image flagship |
| Krea Pro | $35 | 1 | multi-model image + video |
Team tier ($63-$99 zone)
| Tool | Price | Seats | $/seat |
|---|---|---|---|
| Hailuo Master | $63.99 | 1 | $63.99 |
| Hedra Pro | $75 | 1 | $75 |
| Runway Unlimited | $76/user | 1+ | $76 |
| Pika Fancy | $76 | 1 | $76 |
| Playcut Studio | $79 | 4 | $19.75 ← cheapest per seat |
| Synthesia Creator | $89 | 1 | $89 (360 videos/yr) |
| Luma Pro | $90 | 1 | $90 |
| ElevenLabs Pro | $99 | 1 | $99 (full studio, no team workspace) |
Agency tier ($100+/seat)
| Tool | Price | Model |
|---|---|---|
| HeyGen Business | $149 + $20/seat | avatar-focused, 1,500 credits, $56.75/seat for 4 seats |
| Playcut Agency | $149/seat | unlimited seats · multi-brand kits · 10K credits/seat pooled · every model |
| Krea Business | $200/mo flat | ”creative teams and agencies,” seat count not specified |
| ElevenLabs Business | $1,320/mo | 6M credits, full multi-modal |
| Adobe Firefly Enterprise | Custom quote | ~$1,000/mo+ ETLA, 4,000-8,000 credits |
| Synthesia Enterprise | Custom quote | unlimited minutes, 240+ avatars, SAML/SSO |
Where Playcut Costs More
- Entry tier vs Pika/Hailuo: $9 Hobby is essentially tied with Pika Standard $8 and Hailuo Standard $7.99. The wedge is what’s included — Playcut Hobby ships every model and 3 custom actors; the others are single-purpose at this price.
- Free tier: HeyGen, Synthesia, Pika, Hailuo, Krea, Captions, Hedra, ElevenLabs all have free tiers. Playcut is deliberately paid-only in v2 to prevent generation abuse and protect quality of service. The 7-day trial is the on-ramp.
Where Playcut Wins
- Multi-model breadth at every tier — Veo + Nano Banana Pro + Grok + Lyria + Qwen on every plan, including Hobby.
- Studio at $19.75/seat — uncontested as the cheapest 4-seat plan with shared workspace, asset library, and multi-brand kits.
- Actor Engine — Playcut Actor Photoshoot + Act pipeline for character consistency across stills, motion, UGC, and on-product compositing. ElevenLabs has the models but no actor system. HeyGen has avatars but only talking-heads.
- Multi-brand kits on Agency — agencies serving multiple clients out of one workspace with separate brand identities.
Which Plan Should You Choose?
Hobby ($9/mo)
- Solo creators trying the studio for the first time.
- Hobbyists generating a handful of clips per month.
- Anyone who wants the full multi-model studio without committing to a creator tier.
Pro ($29/mo)
- Working creators with weekly cadence.
- Side-project content creators producing UGC, product shots, or short-form video.
- Small DTC brands testing AI photoshoots before scaling.
- Anyone who needs 10 reusable custom AI actors for character consistency.
Studio ($79/mo, 4 seats)
- Brands and creators producing weekly content with a small team.
- Freelancers managing 2-4 clients with multi-brand brand kit needs.
- Small teams (2-4 people) collaborating in one workspace.
- Anyone who needs 25 custom AI actors and shared asset library.
Agency ($149/seat/mo)
- Agencies serving 5+ clients out of one workspace.
- Production studios using AI for previz, b-roll, or final shots.
- Teams needing unlimited seats with multi-brand kits.
- High-volume creators (per-seat credits scale with seat count — 5 seats = 50,000 pooled credits).
- Anyone who wants unlimited custom AI actors.
Frequently Asked Questions
How much does Playcut cost?
Playcut has four monthly tiers in v2: Hobby ($9/mo), Pro ($29/mo — Most Popular), Studio ($79/mo with 4 seats = $19.75 per seat), and Agency ($149/seat/mo with unlimited seats). Every plan ships every model, Veo 3.1, Nano Banana Pro, Grok, Qwen voice, Lyria music, with 4K image, no watermark, and full commercial license. The 7-day trial is on Hobby only. Annual billing saves 17% (2 months free).
How does the 7-day trial work?
The 7-day trial is on Hobby. Pick Hobby, add a card, and you get full access to its credits and features for 7 days. Cancel anytime within the trial at no charge. Pro, Studio, and Agency are charged at checkout.
What are credits and how do they work?
Credits are the unit of generation cost. Different generation types cost different credits — Grok image is 10 cr, Nano Banana 2 is 34 cr, Nano Banana Pro is 67 cr, Veo 3.1 video is 160 cr/sec. Each plan includes a monthly credit allowance that resets each billing cycle. Pro’s 2,000 credits = roughly 30 flagship images, or 100 seconds of Grok video, or about 12 seconds of Veo 3.1, or 23 ten-second Actor Act clips on the default tier.
Which plan should I choose?
Hobby ($9) is for solo creators kicking the tires: 500 credits, 3 custom actors. Pro ($29 — Most Popular) is the default for working creators: 2,000 credits, 10 custom actors. Studio ($79) includes 4 seats at $19.75/seat — the cheapest team plan in the AI video category. Agency ($149/seat) is unlimited seats with multi-brand kits for production agencies.
How does Playcut pricing compare to Runway, Pika, HeyGen, and ElevenLabs?
Runway Pro $28/user, Pika Pro $28, HeyGen Creator $29, ElevenLabs Creator $22 — most major competitors live in the $22-$35 range and match Playcut Pro $29 on entry price. Playcut wins on multi-model breadth (every model on every plan) plus the Actor Engine for character consistency.
Studio at $79/4-seats = $19.75/seat is uncontested at this price; HeyGen Business at $149 + $20/seat is the next cheapest 4-seat option ($56.75/seat). Agency at $149/seat with unlimited seats and multi-brand kits has no comparable peer except Krea Business at $200/mo flat.
Conclusion
Playcut’s v2 pricing is intentionally simple and predictable — four flat tiers, every model on every plan, a published credit rate per operation, and a 7-day trial on Hobby. For solo creators trying the studio, Hobby at $9 is the entry point.
For working creators, Pro at $29 is the default. For small teams sharing a workspace, Studio at $79 is the cheapest 4-seat plan in the category at $19.75 per seat. For agencies running multi-brand production, Agency at $149/seat is unlimited seats with multi-brand kits.
Start your Playcut 7-day trial → — pick a plan, card required, cancel anytime.
Next steps: Read What Is Playcut? for the full product overview, follow the Playcut getting-started guide for a step-by-step walkthrough of your first session, or compare against Runway, Pika, Kling, and Sora.