About Playcut
We're building the studio AI video deserves — multi-model, workspace-first, designed for creators and agencies.
Our Mission
AI video models keep getting better, but the workflow around them is still broken. Jumping between single-purpose tools, losing track of takes, rebuilding the same brand colors every project, regenerating the same character every shoot — that's the bottleneck, not the models.
Playcut is built by Blox Labs Inc., a team of engineers and designers obsessed with making powerful tools feel effortless. We're replacing multi-tab workflows with a single chat surface that routes prompts to the best model for the job — Veo for cinematic motion, Imagen for stills, Gemini for reference-driven images, Grok and fal.ai for specialized tasks.
Our goal is to give every creator, marketer, and agency the same cinematic publishing power that high-end studios have — at a fraction of the cost and complexity.
What We Believe In
Model-Agnostic
Lock-in to a single model is bad for creators. We route to the best provider for each task — and add new models as they ship.
Cinematic Quality
Output should look like a film set, not a stock prompt. Reusable actors, multi-brand kits, and reference-driven generation get you there.
Transparency
Flat pricing, predictable credits, honest comparisons. No surprise bills, no vendor lock-in, no hidden fees.
Meet the Founder
Mehran G.
Founder & CEO, Blox Labs Inc.
Mehran built Playcut out of frustration. He tried every major AI creative tool — Runway, Midjourney, Higgsfield, and a dozen others — and hit the same wall every time: overpriced plans, narrow feature sets, and AI actors that wouldn't hold the same face from one shot to the next.
So he set out to build the studio he wished existed — one platform that covers everything from images to cinematic video, routes each prompt to the best model, and delivers the most consistent AI actors in the industry.
Why Playcut exists
The most under-appreciated bottleneck in modern creative work is not the model — it's the studio around the model. By 2025, every AI video and image model in the top tier produced photorealistic output for any reasonable prompt.
The remaining work to turn that output into a shippable campaign — picking the right model per prompt, building consistent actors who hold identity across a quarter of work, locking brand palettes so every generation reads as the same brand, organizing assets so a team of five can collaborate without overwriting each other — none of that lived inside a single tool.
Most creators were juggling Midjourney for one thing, Runway for another, HeyGen for a third, plus a Notion brand kit, a Frame.io review thread, and a Dropbox folder. We built Playcut because we were one of those creators and the workflow tax was eating two-thirds of our actual production time.
The mental model we work backward from is a real photography studio: photographer, director, lighting tech, casting director, retoucher, account manager — all in one room, all running off a shared brief, all delivering to the same output queue.
The AI generation primitives are the photographer and director; the brand kits are the lighting tech; the AI actor library is the casting director; the workspaces and team folders are the account management layer. Each role exists in a real studio for a reason, and we built each one inside the product because the alternative — making creators glue them together themselves — was the actual problem.
The team and how we work
Playcut is built by Blox Labs Inc., a Toronto-headquartered, remote-first team distributed across North America. The team is intentionally small — fewer layers, more shipping.
We hire for taste under constraints (read more on the careers page) and we run a four-day workweek pilot, which forces us to make every meeting count and every async doc clear enough to act on without follow-up.
We use Playcut for our own marketing site, our own product imagery, and our own ad creative — if we wouldn't ship a campaign using the studio, we don't ship the studio.
Where we're headed
Three things compound across the next 18 months. First, model routing keeps getting better — every new model release expands the menu we can route between, and the routing layer's intelligence improves faster than any single model improves.
Second, the AI actor library becomes a portable creative asset: actors built in Playcut already work across stills, motion, and on-product compositing, and the next layer is making them work across third-party tools via MCP and a public API.
Third, the team and agency tier of the product is where the leverage hides — solo creators get most of the headlines but agencies running multi-brand portfolios get most of the operational unlock. We're building toward a studio that handles the back-office of an AI-native agency as cleanly as it handles the creative work itself.
Want to Join Us?
We're always looking for talented people who want to build something meaningful. Check out our open positions.
View Careers