Playcut v2 is coming MCP · Actor v2 · & much more
v2 pricing · every model · every plan · 7-day trial

The full studio from $9/mo.

Hobby $9 · Pro $29 · Studio $79 · Agency $149/seat — every plan ships every model, 4K image, no watermark, full commercial license, and a 7-day trial.

v2 pricing · 17% off annual · cancel anytime

The full studio from $9/mo.

Every plan ships every model — Veo 3.1, Nano Banana Pro, Grok, Qwen voice, Lyria music. The only differences are credits, seats, and queue priority.

Hobby

Try the full studio

$9 /mo
or $90/yr · Save $18

Every model, every feature, 500 credits — for solo creators kicking the tires.

Start with Hobby
  • 500 credits / month
  • 3 custom AI actors
  • 1 custom AI voice
  • Every model: Veo 3.1 + Nano Banana Pro + Grok
  • 4K image · no watermark
  • Commercial license included
  • 25 GB workspace · 1 concurrent job
Most Popular

Pro

Most popular

$29 /mo
or $290/yr · Save $58

The default for working creators — more credits, more actors, more output.

Start with Pro
  • 2,000 credits / month
  • 10 custom AI actors
  • 5 custom AI voices
  • Normal queue priority · 3 concurrent jobs
  • 100 GB workspace storage
  • Brand kits + asset library
  • API + MCP access

Studio

Best per-seat value

$79 /mo
or $790/yr · Save $158

Cheapest 4-seat plan in the AI video category — $19.75 per seat.

Start with Studio
  • 6,000 credits / month
  • 4 team seats included
  • 25 custom AI actors · 10 voices
  • Shared workspace + asset library
  • High queue priority · 6 concurrent jobs
  • 300 GB workspace storage
  • All Pro features

Agency

Built for multi-brand

$149 /seat / mo
or $1,490/yr · Save $298

Unlimited seats, multi-brand kits, urgent queue — built for production agencies.

Start with Agency
  • 10,000 credits per seat / month
  • Unlimited team seats
  • Unlimited custom actors + voices
  • Multi-brand brand kits
  • Urgent queue · 10 concurrent jobs
  • 500 GB storage per seat
  • All Studio features

Every plan includes a 7-day trial · card required · cancel any time · no watermark on any tier · full commercial license

Credit top-up packs

One-time purchase · never expires · stacks on any plan

Small
$9
600 credits
$0.0150/cr
Medium
$35
2,500 credits
$0.0140/cr
Large
$65
5,000 credits
$0.0130/cr

What credits buy

approximate · Pro tier retail rate
Image — Nano Banana 2 (1K/2K)
~$0.33 retail
23 cr
Image — Nano Banana Pro flagship
~$0.97 retail
67 cr
Image — Grok Imagine (budget)
~$0.15 retail
10 cr
Video — Veo 3.1 premium (per sec)
~$2.32/sec
160 cr
Video — Grok Video budget (per sec)
~$0.29/sec — 5× cheaper than Runway
20 cr
Voice — Qwen TTS (per 1K chars)
94% margin model, the default
15 cr
Actor Act — 6s with voice
scene start + 6s video + voice
240 cr
Music — Lyria 3 Clip 30s
MP3 export
20 cr

Pro's 2,000 credits = ~30 Nano Banana Pro hero shots, or ~100 Grok Video seconds, or ~10 Veo 3.1 cinematic seconds, or any mix. Studio's 6,000 covers a small DTC brand's monthly content calendar. Agency's 10,000/seat scales linearly per seat.

The math

Why $9 wins the entry tier

Hobby at $9/mo unlocks every model — Veo 3.1 cinematic video, Nano Banana Pro flagship image, Grok Imagine, Grok Video, Qwen voice, Lyria music — with full 4K image resolution, no watermark, and a commercial-use license.

Nothing else at $9 ships the full multi-model studio. Pika Standard at $8 caps at 700 credits and 480p on its free tier. Midjourney Basic at $10 is image-only. Adobe Firefly Standard at $9.99 is image-leaning. Hobby is the only sub-$10 plan that gives you 4K image, every video model, voice, music, and 3 reusable custom AI actors with brand kits.

Pro at $29/mo matches HeyGen's Creator tier and Hailuo Pro on price, but ships multi-model breadth — Veo 3.1, Nano Banana Pro, Grok Imagine, Grok Video, Qwen voice, Lyria music — instead of a single-model wrapper. Pro also unlocks 10 reusable custom AI actors with the Playcut Actor Photoshoot and Act pipeline, for character consistency across stills, motion, UGC, and on-product compositing. No competitor at $29 ships an actor system at this fidelity.

Studio at $79/mo includes 4 seats — $19.75 per seat — with a shared workspace, asset library, and 6,000 pooled credits. The next-cheapest 4-seat plan in the AI video category is HeyGen Business at $149 + $20/seat ($227 for 4 seats = $56.75/seat). Runway, Pika, Luma, Hedra, ElevenLabs all charge per-seat with no built-in team plans.

Agency at $149/seat unlocks unlimited seats, multi-brand brand kits, and 10,000 credits per seat per month. The closest peer is Krea Business at $200/mo flat (seat count not publicly specified). Adobe Firefly Enterprise is custom-quoted with no per-seat math. Run the math on a 5-seat agency: $745/mo total, 50,000 pooled credits, urgent queue, multi-brand kits.

The pattern holds because Playcut is a chat-driven studio routing across the best generation model for each task — Veo for cinematic video, Nano Banana Pro for flagship image, Grok for budget volume, Qwen for voice, Lyria for music — rather than a single-model wrapper paying premium-tier compute to one provider.

Full feature comparison

What's in every tier

Every plan ships every model. The only differences are credits, seats, storage, and queue priority.

Feature Hobby Pro Popular Studio Agency
Plan basics
Monthly price $9 $29 $79 $149/seat
Yearly price (2 months free) $90 $290 $790 $1,490/seat
Credits per month 500 2,000 6,000 10,000/seat
Seats 1 1 4 Unlimited
Studio — image, video, photo editor
Nano Banana 2 (mid-tier image)
Nano Banana Pro (flagship image)
Grok Imagine (budget image)
Veo 3.1 (premium video)
Grok Imagine Video (budget)
AI Photo Editor (multi-region edit)
Image-to-video / Reference / Interpolation / Extend
Max image resolution 4K 4K 4K 4K
Reference images per generation 16 16 16 16
Playcut AI Actor
Actor library (10,000+ actors)
Actor Photoshoot
Actor Act (video acting pipeline)
Max custom actors 3 10 25 Unlimited
Voice
Qwen (default TTS)
Inworld TTS
Gemini TTS
Voice design
Voice clone from audio
Max custom voices 1 5 10 Unlimited
Music
Lyria 3 Clip (30s, MP3)
Lyria 3 Pro (~2 min, MP3/WAV)
Workspace
Workspace storage 25 GB 100 GB 300 GB 500 GB/seat
Concurrent jobs 1 3 6 10
Queue priority Low Normal High Urgent
Shared workspace + asset library
Brand kits ✓ multi-brand
Licensing & extras
Commercial license
Watermark None None None None
Credit packs (never expire)
7-day trial
Tier-by-tier vs the field

How Hobby, Pro, and Studio compare

Plain-text market math at each price zone. Cite your sources.

$8–$15 starter zone

Who else competes at the entry tier (verified 2026-05-27)

Tool Price Notes
ElevenLabs Starter $5 voice-first multi-modal · 30K credits
Hailuo Standard $7.99 1,000 credits · text-to-video
Pika Standard $8 700 credits · annual billing
Krea Basic $9 5,000 compute units
Playcut Hobby $9 500 credits never expire · every model · image + video + voice + actors + music
Adobe Firefly Standard $9.99 individual plan · image-first
Midjourney Basic $10 3.3 fast GPU hours · image only
Runway Standard $12/user 625 credits · up to 5 users

$22–$35 creator zone

Where the default creator tier lives

Tool Price Notes
ElevenLabs Creator $22 voice + image + Veo 3.1 + Sora 2 · 121K credits
Captions Max $24.99 iOS-first · AI video + actors · 500 cr
Hailuo Pro $24.99 4,500 credits · text-to-video model
Runway Pro $28/user 2,250 credits · Gen-4.5 video · up to 10 users
Pika Pro $28 2,300 credits · annual billing
Playcut Pro $29 2,000 credits · every model · 10 custom actors · Photoshoot + Act pipeline
Hedra Creator $30 4,000-5,400 credits · Character-3 avatars
Luma Plus $30 Dream Machine entry paid tier · 1 seat
Midjourney Standard $30 15 fast GPU hours · image flagship
Krea Pro $35 multi-model image + video · 1 seat

$70–$99 team zone

Studio is the only true 4-seat plan in this price range

Tool Price Notes
Playcut Studio $79 4 seats included · $19.75/seat ← cheapest per-seat with shared workspace
Hailuo Master $63.99 10,000 credits · 1 seat
Hedra Pro $75 12,000-14,400 credits · 1 seat · $75/seat
Runway Unlimited $76/user 2,250 credits + Explore Mode · per-seat
Pika Fancy $76 6,000 credits · 1 seat · $76/seat
Synthesia Creator $89 360 videos/yr · 1 seat + 5 guests · $89/seat
Luma Pro $90 4× Plus usage · 1 seat · $90/seat
ElevenLabs Pro $99 full multi-modal · 600K credits · 1 seat · no team workspace

$149/seat agency zone

Per-seat AI video at this scale — only HeyGen comes close, and it costs more

Playcut Agency at $149/seat/mo — unlimited seats, multi-brand brand kits, 10,000 pooled credits per seat, urgent queue priority, every model.

The closest peer is HeyGen Business at $149 + $20/seat (4-seat avatar-focused team for $227/mo, 1,500 credits). Krea Business $200/mo is the only other entry in this zone (flat fee, seat count not specified). Runway, Pika, Luma, Hedra and ElevenLabs all cap at single-seat "Unlimited" tiers ($76-$99/seat each — no shared workspace). Adobe Firefly Enterprise and Synthesia Enterprise are both custom-quoted with no public per-seat math.

We tested every competitor

Full studio from $9.
Nothing else comes close.

Most AI photoshoot tools either give you a stock library, gate custom actors behind enterprise sales, or break consistency after the third shot. We built Playcut because we were sick of all three.

What ecom buyers ask Playcut Botika Lalaland Arcads HeyGen Flair.ai
Build your OWN custom AI actors
Not a stock library — actors unique to your brand.
Unlimited None Enterprise sales Pro tier only 1–10 capped Up to 15
100% consistency across 15+ products
Same face, body, hair across every shot. The hard one.
Yes — tested Drift Drift Talking-head only Talking-head only Drift
Same actor in stills AND motion video
Both Stills only Stills only Motion only Motion only Stills only
Wearing/holding your real product
Actor in scene with your actual SKU — not just background composite.
Yes Yes Limited Held in hand No Background only
Studio photographer filters built-in
Editorial light, golden hour, softbox, lookbook — pre-built shoot styles.
8 filters Background presets No No No Templates only
Multi-brand brand kits per workspace
Yes No No Limited No No
Image + video + UGC + product in one tool
All four Stills mostly Stills only UGC video only Video only Stills only
Commercial use & ownership included
Yes Yes Yes Yes Yes Pro+ tier
Starting price
$9/mo $22/mo Sales-gated $77/mo (was $110) $29/mo $8/mo
Price for 10+ custom actors
10 reusable AI actors trained on your brand.
$29 (Pro) Never Sales-gated $385 (Pro custom) $149 (Business) $55 (Pro+)

Pricing verified 2026-05-27 from each vendor's public pricing page. Lalaland.ai redirects to Browzwear post-acquisition (no public self-serve pricing). Arcads pricing sourced from publicly indexed reviews — their /pricing page is login-gated; Starter is currently discounted to $77 from a $110 sticker price. Flair Pro+ moved from $26 to $55 in 2026.

Pricing FAQ

Common questions

How does Playcut pricing compare to HeyGen, Synthesia, and Arcads? +

Playcut starts at $9/mo (Hobby) with the full studio — every model, every feature, 500 credits. HeyGen's entry tier is Creator $29/mo (avatar-first). Synthesia Creator is $89/mo with stock avatars only and 360 videos per year. Arcads Starter is $77/mo (discounted from $110, no public pricing page, no free trial). Playcut Pro at $29/mo matches HeyGen Creator on price but ships multi-model breadth (Veo 3.1 + Nano Banana Pro + Grok video + Lyria music + Qwen voice) instead of avatar-only. Playcut Studio at $79/mo with 4 seats is $19.75 per seat — the cheapest 4-seat team plan in the AI video category.

What's the difference between the 4 tiers? +

All four tiers include every model (Veo 3.1, Nano Banana Pro, Grok Imagine, Grok Video, Qwen voice, Lyria music), 4K image resolution, no watermark, full commercial license, and credit top-up packs. The only differences are: credits per month (500 / 2,000 / 6,000 / 10,000 per seat), seat count (1 / 1 / 4 / unlimited), custom actor cap (3 / 10 / 25 / unlimited), custom voice cap (1 / 5 / 10 / unlimited), storage (25 / 100 / 300 / 500 GB), concurrent jobs (1 / 3 / 6 / 10), and queue priority (Low / Normal / High / Urgent).

What does a credit actually buy? +

Approximate retail costs at Pro tier ($0.0145/credit): Nano Banana 2 image ~23 cr (~$0.33), Nano Banana Pro flagship image ~67 cr (~$0.97), Grok budget image ~10 cr (~$0.15), Veo 3.1 premium video 160 cr/sec (~$2.32/sec), Grok Video budget 20 cr/sec (~$0.29/sec — 5× cheaper than Runway), Qwen TTS 15 cr per 1K characters, Lyria 3 music clip ~20 cr per 30s song, Actor Act 6-second clip with voice ~240 cr. Pro's 2,000 credits = ~30 flagship images, or ~100 seconds of Grok video, or ~10 seconds of Veo 3.1.

Is there a free trial? +

Yes — every plan includes a 7-day trial. Pick a plan, add a card, get full plan access immediately with the full credit allowance of that plan. Cancel anytime within 7 days at no charge. After day 7 the plan begins billing at its standard rate. There is no perpetual free tier in v2 — every account starts on a paid plan to ensure quality of service and prevent abuse.

Can I top up credits if I run low? +

Yes — one-time credit packs that never expire: Small (600 credits, $9), Medium (2,500 credits, $35), Large (5,000 credits, $65). Packs stack on top of your monthly subscription credits and persist indefinitely — use them for surge weeks (campaign launches, product drops, peak production windows) without upgrading your whole plan. Subscription credits are deducted first; pack credits draw down only after the monthly bucket is empty.

Annual vs monthly — what's the difference? +

Annual billing saves 17% (2 months free): Hobby $90/yr (vs $108 monthly), Pro $290/yr (vs $348), Studio $790/yr (vs $948), Agency $1,490/seat/yr (vs $1,788). Plan features are identical between monthly and annual. Credits reset every month even on annual billing — this matches the industry standard (ChatGPT, Cursor, Midjourney all reset credits monthly on annual plans).

Why is Playcut Studio $79 cheaper per seat than every competitor? +

Studio includes 4 seats for $79/mo flat = $19.75 per seat. The next-cheapest 4-seat option is HeyGen Business at $149 + $20/seat ($227/mo for 4 seats = $56.75/seat). Synthesia Creator at $89/mo is single-seat (no team option). Runway, Pika, Luma, Hedra, ElevenLabs all charge per-seat with no built-in team plans — buying 4 seats costs $112-396/mo on those platforms. Playcut Studio at $19.75/seat is the only plan that combines team seating, shared workspace, multi-brand kits, and a 6,000-credit monthly bucket at sub-$20/seat.

What happens to my actors and content if I cancel? +

Your actor IDs and saved assets remain accessible for the standard retention window after cancellation; resubscribe anytime to restore full access. Already-downloaded outputs remain yours commercially regardless of subscription status — every Playcut output is fully owned by you under our commercial-use license, with no watermark on any tier.

Ready to make something cinematic?

Pick a plan. Start your 7-day trial. Cancel anytime within 7 days at no charge.