The full studio from $9/mo.
Hobby $9 · Pro $29 · Studio $79 · Agency $149/seat — every plan ships every model, 4K image, no watermark, and full commercial license. Hobby starts with a 7-day trial.
The full studio from $9/mo.
Every plan ships every model — Veo 3.1, Nano Banana Pro, Grok, Qwen voice, Lyria music. The only differences are credits, seats, and queue priority.
Hobby
Try the full studio
Every model, every feature, 500 credits — for solo creators kicking the tires.
Start with Hobby- 500 credits / month
- 3 custom AI actors
- 1 custom AI voice
- Every model: Veo 3.1 + Nano Banana Pro + Grok
- 4K image · no watermark
- Commercial license included
- 25 GB workspace · 1 concurrent job
- API + MCP access
Pro
Most popular
The default for working creators — more credits, more actors, more output.
Start with Pro- 2,000 credits / month
- 10 custom AI actors
- 5 custom AI voices
- Normal queue priority · 3 concurrent jobs
- 100 GB workspace storage
- Brand kits + asset library
- API + MCP access
Studio
Best per-seat value
Cheapest 4-seat plan in the AI video category — $19.75 per seat.
Start with Studio- 6,000 credits / month
- 4 team seats included
- 25 custom AI actors · 10 voices
- Shared workspace + asset library
- High queue priority · 6 concurrent jobs
- 300 GB workspace storage
- All Pro features
Agency
Built for multi-brand
Unlimited seats, multi-brand kits, urgent queue — built for production agencies.
Start with Agency- 10,000 credits per seat / month
- Unlimited team seats
- Unlimited custom actors + voices
- Multi-brand brand kits
- Urgent queue · 10 concurrent jobs
- 500 GB workspace storage
- All Studio features
7-day trial on Hobby · card required · cancel any time · no watermark on any tier · full commercial license
Credit top-up packs
One-time purchase · never expires · stacks on any plan
What credits buy
approximate · Pro tier retail ratePro's 2,000 credits = ~30 Nano Banana Pro hero shots, or ~100 Grok Video seconds, or about 12 seconds of Veo 3.1, or any mix. Studio's 6,000 covers a small DTC brand's monthly content calendar. Agency's 10,000/seat scales linearly per seat.
Why $9 wins the entry tier
Hobby at $9/mo unlocks every model — Veo 3.1 cinematic video, with no Google Cloud project to set up, Nano Banana Pro flagship image, Grok Imagine, Grok Video, Qwen voice, Lyria music — with full 4K image resolution, no watermark, and a commercial-use license.
Nothing else at $9 ships the full multi-model studio. Pika Standard at $8 caps at 700 credits and 480p on its free tier. Midjourney Basic at $10 is image-only. Adobe Firefly Standard at $9.99 is image-leaning. Hobby is the only sub-$10 plan that gives you 4K image, every video model, voice, music, and 3 reusable custom AI actors with brand kits.
Pro at $29/mo matches HeyGen's Creator tier and Hailuo Pro on price, but ships multi-model breadth — Veo 3.1, Nano Banana Pro, Grok Imagine, Grok Video, Qwen voice, Lyria music — instead of a single-model wrapper. Pro also unlocks 10 reusable custom AI actors with the Playcut Actor Photoshoot and Act pipeline, for character consistency across stills, motion, UGC, and on-product compositing. No competitor at $29 ships an actor system at this fidelity.
Studio at $79/mo includes 4 seats — $19.75 per seat — with a shared workspace, asset library, and 6,000 pooled credits. The next-cheapest 4-seat plan in the AI video category is HeyGen Business at $149 + $20/seat ($227 for 4 seats = $56.75/seat). Runway, Pika, Luma, Hedra, ElevenLabs all charge per-seat with no built-in team plans.
Agency at $149/seat unlocks unlimited seats, multi-brand brand kits, and 10,000 credits per seat per month. The closest peer is Krea Business at $200/mo flat (seat count not publicly specified). Adobe Firefly Enterprise is custom-quoted with no per-seat math. Run the math on a 5-seat agency: $745/mo total, 50,000 pooled credits, urgent queue, multi-brand kits.
The pattern holds because Playcut is a multi-model studio — you pick the model per shot from the picker, or take the default. Veo 3.1 for cinematic video, Seedance 2.0 for cheaper 4K, Nano Banana Pro for flagship image, Grok for budget volume, Qwen for voice, Lyria for music. Everything runs on one credit balance in one workspace, rather than a single-model wrapper paying premium-tier compute to one provider.
What's in every tier
Every plan ships every model — all thirteen, with the per-render credit cost of each. The only differences are credits, seats, storage, and queue priority.
| Feature | Hobby | Pro Popular | Studio | Agency |
|---|---|---|---|---|
| Plan basics | ||||
| Monthly price | $9 | $29 | $79 | $149/seat |
| Yearly price (2 months free) | $90 | $290 | $790 | $1,490/seat |
| Credits per month | 500 | 2,000 | 6,000 | 10,000/seat |
| Seats | 1 | 1 | 4 | Unlimited |
| Studio — image, video, photo editor | ||||
| Nano Banana 2 (mid-tier image) | ✓ | ✓ | ✓ | ✓ |
| Nano Banana Pro (flagship image) | ✓ | ✓ | ✓ | ✓ |
| Grok Imagine (budget image) | ✓ | ✓ | ✓ | ✓ |
| Veo 3.1 (premium video) | ✓ | ✓ | ✓ | ✓ |
| Grok Imagine Video (budget) | ✓ | ✓ | ✓ | ✓ |
| AI Photo Editor (multi-region edit) | ✓ | ✓ | ✓ | ✓ |
| Image-to-video / Reference / Interpolation / Extend | ✓ | ✓ | ✓ | ✓ |
| Max image resolution | 4K | 4K | 4K | 4K |
| Reference images per generation | 14 | 14 | 14 | 14 |
| Playcut AI Actor | ||||
| Template actor library | ✓ | ✓ | ✓ | ✓ |
| Actor Photoshoot | ✓ | ✓ | ✓ | ✓ |
| Actor Act (video acting pipeline) | ✓ | ✓ | ✓ | ✓ |
| Max custom actors | 3 | 10 | 25 | Unlimited |
| Voice | ||||
| Qwen (default TTS) | ✓ | ✓ | ✓ | ✓ |
| Gemini 3.1 Flash TTS (wider language coverage) | ✓ | ✓ | ✓ | ✓ |
| Voice design | ✓ | ✓ | ✓ | ✓ |
| Voice clone from audio | ✓ | ✓ | ✓ | ✓ |
| Max custom voices | 1 | 5 | 10 | Unlimited |
| Music | ||||
| Lyria 3 Clip (30s, MP3) | ✓ | ✓ | ✓ | ✓ |
| Lyria 3 Pro (~2 min, MP3) | ✓ | ✓ | ✓ | ✓ |
| Workspace | ||||
| Workspace storage | 25 GB | 100 GB | 300 GB | 500 GB |
| Concurrent jobs | 1 | 3 | 6 | 10 |
| Queue priority | Low | Normal | High | Urgent |
| Shared workspace + asset library | — | — | ✓ | ✓ |
| Brand kits | ✓ | ✓ | ✓ | ✓ multi-brand |
| Licensing & extras | ||||
| Commercial license | ✓ | ✓ | ✓ | ✓ |
| Watermark | None | None | None | None |
| Credit packs (never expire) | ✓ | ✓ | ✓ | ✓ |
| 7-day trial | ✓ | — | — | — |
How Hobby, Pro, and Studio compare
Plain-text market math at each price zone. Cite your sources.
$8–$15 starter zone
Who else competes at the entry tier (verified 2026-05-27)
| Tool | Price | Notes |
|---|---|---|
| ElevenLabs Starter | $5 | voice-first multi-modal · 30K credits |
| Hailuo Standard | $7.99 | 1,000 credits · text-to-video |
| Pika Standard | $8 | 700 credits · annual billing |
| Krea Basic | $9 | 5,000 compute units |
| Playcut Hobby | $9 | 500 credits/mo · every model · image + video + voice + actors + music |
| Adobe Firefly Standard | $9.99 | individual plan · image-first |
| Midjourney Basic | $10 | 3.3 fast GPU hours · image only |
| Runway Standard | $12/user | 625 credits · up to 5 users |
$22–$35 creator zone
Where the default creator tier lives
| Tool | Price | Notes |
|---|---|---|
| ElevenLabs Creator | $22 | voice + image + Veo 3.1 + Sora 2 · 121K credits |
| Captions Max | $24.99 | iOS-first · AI video + actors · 500 cr |
| Hailuo Pro | $24.99 | 4,500 credits · text-to-video model |
| Runway Pro | $28/user | 2,250 credits · Gen-4.5 video · up to 10 users |
| Pika Pro | $28 | 2,300 credits · annual billing |
| Playcut Pro | $29 | 2,000 credits · every model · 10 custom actors · Photoshoot + Act pipeline |
| Hedra Creator | $30 | 4,000-5,400 credits · Character-3 avatars |
| Luma Plus | $30 | Dream Machine entry paid tier · 1 seat |
| Midjourney Standard | $30 | 15 fast GPU hours · image flagship |
| Krea Pro | $35 | multi-model image + video · 1 seat |
$70–$99 team zone
Studio is the only true 4-seat plan in this price range
| Tool | Price | Notes |
|---|---|---|
| Playcut Studio | $79 | 4 seats included · $19.75/seat ← cheapest per-seat with shared workspace |
| Hailuo Master | $63.99 | 10,000 credits · 1 seat |
| Hedra Pro | $75 | 12,000-14,400 credits · 1 seat · $75/seat |
| Runway Unlimited | $76/user | 2,250 credits + Explore Mode · per-seat |
| Pika Fancy | $76 | 6,000 credits · 1 seat · $76/seat |
| Synthesia Creator | $89 | 360 videos/yr · 1 seat + 5 guests · $89/seat |
| Luma Pro | $90 | 4× Plus usage · 1 seat · $90/seat |
| ElevenLabs Pro | $99 | full multi-modal · 600K credits · 1 seat · no team workspace |
$149/seat agency zone
Per-seat AI video at this scale — only HeyGen comes close, and it costs more
Playcut Agency at $149/seat/mo — unlimited seats, multi-brand brand kits, 10,000 pooled credits per seat, urgent queue priority, every model.
The closest peer is HeyGen Business at $149 + $20/seat (4-seat avatar-focused team for $227/mo, 1,500 credits). Krea Business $200/mo is the only other entry in this zone (flat fee, seat count not specified). Runway, Pika, Luma, Hedra and ElevenLabs all cap at single-seat "Unlimited" tiers ($76-$99/seat each — no shared workspace). Adobe Firefly Enterprise and Synthesia Enterprise are both custom-quoted with no public per-seat math.
Full studio from $9.
Nothing else comes close.
Most AI photoshoot tools either give you a stock library, gate custom actors behind enterprise sales, or break consistency after the third shot. We built Playcut because we were sick of all three.
| What ecom buyers ask | Playcut | Botika | Lalaland | Arcads | HeyGen | Flair.ai |
|---|---|---|---|---|---|---|
| Build your OWN custom AI actors Not a stock library — actors unique to your brand. | Unlimited | None | Enterprise sales | Pro tier only | 1–10 capped | Up to 15 |
| 100% consistency across 15+ products Same face, body, hair across every shot. The hard one. | Yes — tested | Drift | Drift | Talking-head only | Talking-head only | Drift |
| Same actor in stills AND motion video | Both | Stills only | Stills only | Motion only | Motion only | Stills only |
| Wearing/holding your real product Actor in scene with your actual SKU — not just background composite. | Yes | Yes | Limited | Held in hand | No | Background only |
| Studio photographer filters built-in Editorial light, golden hour, softbox, lookbook — pre-built shoot styles. | 8 filters | Background presets | No | No | No | Templates only |
| Multi-brand brand kits per workspace | Yes | No | No | Limited | No | No |
| Image + video + UGC + product in one tool | All four | Stills mostly | Stills only | UGC video only | Video only | Stills only |
| Commercial use & ownership included | Yes | Yes | Yes | Yes | Yes | Pro+ tier |
| Starting price | $9/mo | $22/mo | Sales-gated | $77/mo (was $110) | $29/mo | $8/mo |
| Price for 10+ custom actors 10 reusable AI actors trained on your brand. | $29 (Pro) | Never | Sales-gated | $385 (Pro custom) | $149 (Business) | $55 (Pro+) |
Pricing verified 2026-05-27 from each vendor's public pricing page. Lalaland.ai redirects to Browzwear post-acquisition (no public self-serve pricing). Arcads pricing sourced from publicly indexed reviews — their /pricing page is login-gated; Starter is currently discounted to $77 from a $110 sticker price. Flair Pro+ moved from $26 to $55 in 2026.
Common questions
How does Playcut pricing compare to HeyGen, Synthesia, and Arcads? +
Playcut starts at $9/mo (Hobby) with the full studio — every model, every feature, 500 credits. HeyGen's entry tier is Creator $29/mo (avatar-first). Synthesia Creator is $89/mo with stock avatars only and 360 videos per year. Arcads Starter is $77/mo (discounted from $110, no public pricing page, no free trial). Playcut Pro at $29/mo matches HeyGen Creator on price but ships multi-model breadth (Veo 3.1 + Nano Banana Pro + Grok video + Lyria music + Qwen voice) instead of avatar-only. Playcut Studio at $79/mo with 4 seats is $19.75 per seat — the cheapest 4-seat team plan in the AI video category.
What's the difference between the 4 tiers? +
All four tiers include every model (Veo 3.1, Nano Banana Pro, Grok Imagine, Grok Video, Qwen voice, Lyria music), 4K image resolution, no watermark, full commercial license, and credit top-up packs. The only differences are: credits per month (500 / 2,000 / 6,000 / 10,000 per seat), seat count (1 / 1 / 4 / unlimited), custom actor cap (3 / 10 / 25 / unlimited), custom voice cap (1 / 5 / 10 / unlimited), storage (25 / 100 / 300 / 500 GB), concurrent jobs (1 / 3 / 6 / 10), and queue priority (Low / Normal / High / Urgent).
What does a credit actually buy? +
Nano Banana 2 image 34 cr, Nano Banana Pro image 67 cr, Grok text-to-image 10 cr, Veo 3.1 video 160 cr/sec, Seedance 2.0 720p 21 cr/sec, Grok Video 20 cr/sec, Qwen TTS 15 cr per 1K chars, Lyria 3 clip 20 cr per 30s song, 6-second Actor Act, default tier, 57 cr. Pro's 2,000 credits = ~30 flagship images, ~100 seconds of Grok video, or ~12 seconds of Veo 3.1.
Is there a free trial? +
Yes — on Hobby. Pick Hobby, add a card, and get full Hobby access with its 500-credit allowance for 7 days. Cancel anytime within 7 days at no charge; after day 7 Hobby bills at $9/mo.
Pro, Studio, and Agency have no trial and are charged at checkout. There is no perpetual free tier in v2 — every account starts on a paid plan to protect quality of service and prevent abuse.
Can I top up credits if I run low? +
Yes — one-time credit packs that never expire: Small (600 credits, $9), Medium (2,500 credits, $35), Large (5,000 credits, $65). Packs stack on top of your monthly subscription credits and persist indefinitely — use them for surge weeks (campaign launches, product drops, peak production windows) without upgrading your whole plan. Subscription credits are deducted first; pack credits draw down only after the monthly bucket is empty.
Annual vs monthly — what's the difference? +
Annual billing saves 17% (2 months free): Hobby $90/yr (vs $108 monthly), Pro $290/yr (vs $348), Studio $790/yr (vs $948), Agency $1,490/seat/yr (vs $1,788). Plan features are identical between monthly and annual. Credits reset every month even on annual billing — this matches the industry standard (ChatGPT, Cursor, Midjourney all reset credits monthly on annual plans).
Why is Playcut Studio $79 cheaper per seat than every competitor? +
Studio includes 4 seats for $79/mo flat = $19.75 per seat. The next-cheapest 4-seat option is HeyGen Business at $149 + $20/seat ($227/mo for 4 seats = $56.75/seat). Synthesia Creator at $89/mo is single-seat (no team option). Runway, Pika, Luma, Hedra, ElevenLabs all charge per-seat with no built-in team plans — buying 4 seats costs $112-396/mo on those platforms. Playcut Studio at $19.75/seat is the only plan that combines team seating, shared workspace, multi-brand kits, and a 6,000-credit monthly bucket at sub-$20/seat.
What happens to my actors and content if I cancel? +
Your actor IDs and saved assets remain accessible for the standard retention window after cancellation; resubscribe anytime to restore full access. Already-downloaded outputs remain yours commercially regardless of subscription status — every Playcut output is fully owned by you under our commercial-use license, with no watermark on any tier.
Ready to make something cinematic?
Pick a plan. Hobby starts with a 7-day trial — cancel within 7 days at no charge.