The full studio from $9/mo.
Hobby $9 · Pro $29 · Studio $79 · Agency $149/seat — every plan ships every model, 4K image, no watermark, full commercial license, and a 7-day trial.
The full studio from $9/mo.
Every plan ships every model — Veo 3.1, Nano Banana Pro, Grok, Qwen voice, Lyria music. The only differences are credits, seats, and queue priority.
Hobby
Try the full studio
Every model, every feature, 500 credits — for solo creators kicking the tires.
Start with Hobby- 500 credits / month
- 3 custom AI actors
- 1 custom AI voice
- Every model: Veo 3.1 + Nano Banana Pro + Grok
- 4K image · no watermark
- Commercial license included
- 25 GB workspace · 1 concurrent job
Pro
Most popular
The default for working creators — more credits, more actors, more output.
Start with Pro- 2,000 credits / month
- 10 custom AI actors
- 5 custom AI voices
- Normal queue priority · 3 concurrent jobs
- 100 GB workspace storage
- Brand kits + asset library
- API + MCP access
Studio
Best per-seat value
Cheapest 4-seat plan in the AI video category — $19.75 per seat.
Start with Studio- 6,000 credits / month
- 4 team seats included
- 25 custom AI actors · 10 voices
- Shared workspace + asset library
- High queue priority · 6 concurrent jobs
- 300 GB workspace storage
- All Pro features
Agency
Built for multi-brand
Unlimited seats, multi-brand kits, urgent queue — built for production agencies.
Start with Agency- 10,000 credits per seat / month
- Unlimited team seats
- Unlimited custom actors + voices
- Multi-brand brand kits
- Urgent queue · 10 concurrent jobs
- 500 GB storage per seat
- All Studio features
Every plan includes a 7-day trial · card required · cancel any time · no watermark on any tier · full commercial license
Credit top-up packs
One-time purchase · never expires · stacks on any plan
What credits buy
approximate · Pro tier retail ratePro's 2,000 credits = ~30 Nano Banana Pro hero shots, or ~100 Grok Video seconds, or ~10 Veo 3.1 cinematic seconds, or any mix. Studio's 6,000 covers a small DTC brand's monthly content calendar. Agency's 10,000/seat scales linearly per seat.
Why $9 wins the entry tier
Hobby at $9/mo unlocks every model — Veo 3.1 cinematic video, Nano Banana Pro flagship image, Grok Imagine, Grok Video, Qwen voice, Lyria music — with full 4K image resolution, no watermark, and a commercial-use license.
Nothing else at $9 ships the full multi-model studio. Pika Standard at $8 caps at 700 credits and 480p on its free tier. Midjourney Basic at $10 is image-only. Adobe Firefly Standard at $9.99 is image-leaning. Hobby is the only sub-$10 plan that gives you 4K image, every video model, voice, music, and 3 reusable custom AI actors with brand kits.
Pro at $29/mo matches HeyGen's Creator tier and Hailuo Pro on price, but ships multi-model breadth — Veo 3.1, Nano Banana Pro, Grok Imagine, Grok Video, Qwen voice, Lyria music — instead of a single-model wrapper. Pro also unlocks 10 reusable custom AI actors with the Playcut Actor Photoshoot and Act pipeline, for character consistency across stills, motion, UGC, and on-product compositing. No competitor at $29 ships an actor system at this fidelity.
Studio at $79/mo includes 4 seats — $19.75 per seat — with a shared workspace, asset library, and 6,000 pooled credits. The next-cheapest 4-seat plan in the AI video category is HeyGen Business at $149 + $20/seat ($227 for 4 seats = $56.75/seat). Runway, Pika, Luma, Hedra, ElevenLabs all charge per-seat with no built-in team plans.
Agency at $149/seat unlocks unlimited seats, multi-brand brand kits, and 10,000 credits per seat per month. The closest peer is Krea Business at $200/mo flat (seat count not publicly specified). Adobe Firefly Enterprise is custom-quoted with no per-seat math. Run the math on a 5-seat agency: $745/mo total, 50,000 pooled credits, urgent queue, multi-brand kits.
The pattern holds because Playcut is a chat-driven studio routing across the best generation model for each task — Veo for cinematic video, Nano Banana Pro for flagship image, Grok for budget volume, Qwen for voice, Lyria for music — rather than a single-model wrapper paying premium-tier compute to one provider.
What's in every tier
Every plan ships every model. The only differences are credits, seats, storage, and queue priority.
| Feature | Hobby | Pro Popular | Studio | Agency |
|---|---|---|---|---|
| Plan basics | ||||
| Monthly price | $9 | $29 | $79 | $149/seat |
| Yearly price (2 months free) | $90 | $290 | $790 | $1,490/seat |
| Credits per month | 500 | 2,000 | 6,000 | 10,000/seat |
| Seats | 1 | 1 | 4 | Unlimited |
| Studio — image, video, photo editor | ||||
| Nano Banana 2 (mid-tier image) | ✓ | ✓ | ✓ | ✓ |
| Nano Banana Pro (flagship image) | ✓ | ✓ | ✓ | ✓ |
| Grok Imagine (budget image) | ✓ | ✓ | ✓ | ✓ |
| Veo 3.1 (premium video) | ✓ | ✓ | ✓ | ✓ |
| Grok Imagine Video (budget) | ✓ | ✓ | ✓ | ✓ |
| AI Photo Editor (multi-region edit) | ✓ | ✓ | ✓ | ✓ |
| Image-to-video / Reference / Interpolation / Extend | ✓ | ✓ | ✓ | ✓ |
| Max image resolution | 4K | 4K | 4K | 4K |
| Reference images per generation | 16 | 16 | 16 | 16 |
| Playcut AI Actor | ||||
| Actor library (10,000+ actors) | ✓ | ✓ | ✓ | ✓ |
| Actor Photoshoot | ✓ | ✓ | ✓ | ✓ |
| Actor Act (video acting pipeline) | ✓ | ✓ | ✓ | ✓ |
| Max custom actors | 3 | 10 | 25 | Unlimited |
| Voice | ||||
| Qwen (default TTS) | ✓ | ✓ | ✓ | ✓ |
| Inworld TTS | ✓ | ✓ | ✓ | ✓ |
| Gemini TTS | ✓ | ✓ | ✓ | ✓ |
| Voice design | ✓ | ✓ | ✓ | ✓ |
| Voice clone from audio | ✓ | ✓ | ✓ | ✓ |
| Max custom voices | 1 | 5 | 10 | Unlimited |
| Music | ||||
| Lyria 3 Clip (30s, MP3) | ✓ | ✓ | ✓ | ✓ |
| Lyria 3 Pro (~2 min, MP3/WAV) | ✓ | ✓ | ✓ | ✓ |
| Workspace | ||||
| Workspace storage | 25 GB | 100 GB | 300 GB | 500 GB/seat |
| Concurrent jobs | 1 | 3 | 6 | 10 |
| Queue priority | Low | Normal | High | Urgent |
| Shared workspace + asset library | — | — | ✓ | ✓ |
| Brand kits | ✓ | ✓ | ✓ | ✓ multi-brand |
| Licensing & extras | ||||
| Commercial license | ✓ | ✓ | ✓ | ✓ |
| Watermark | None | None | None | None |
| Credit packs (never expire) | ✓ | ✓ | ✓ | ✓ |
| 7-day trial | ✓ | ✓ | ✓ | ✓ |
How Hobby, Pro, and Studio compare
Plain-text market math at each price zone. Cite your sources.
$8–$15 starter zone
Who else competes at the entry tier (verified 2026-05-27)
| Tool | Price | Notes |
|---|---|---|
| ElevenLabs Starter | $5 | voice-first multi-modal · 30K credits |
| Hailuo Standard | $7.99 | 1,000 credits · text-to-video |
| Pika Standard | $8 | 700 credits · annual billing |
| Krea Basic | $9 | 5,000 compute units |
| Playcut Hobby | $9 | 500 credits never expire · every model · image + video + voice + actors + music |
| Adobe Firefly Standard | $9.99 | individual plan · image-first |
| Midjourney Basic | $10 | 3.3 fast GPU hours · image only |
| Runway Standard | $12/user | 625 credits · up to 5 users |
$22–$35 creator zone
Where the default creator tier lives
| Tool | Price | Notes |
|---|---|---|
| ElevenLabs Creator | $22 | voice + image + Veo 3.1 + Sora 2 · 121K credits |
| Captions Max | $24.99 | iOS-first · AI video + actors · 500 cr |
| Hailuo Pro | $24.99 | 4,500 credits · text-to-video model |
| Runway Pro | $28/user | 2,250 credits · Gen-4.5 video · up to 10 users |
| Pika Pro | $28 | 2,300 credits · annual billing |
| Playcut Pro | $29 | 2,000 credits · every model · 10 custom actors · Photoshoot + Act pipeline |
| Hedra Creator | $30 | 4,000-5,400 credits · Character-3 avatars |
| Luma Plus | $30 | Dream Machine entry paid tier · 1 seat |
| Midjourney Standard | $30 | 15 fast GPU hours · image flagship |
| Krea Pro | $35 | multi-model image + video · 1 seat |
$70–$99 team zone
Studio is the only true 4-seat plan in this price range
| Tool | Price | Notes |
|---|---|---|
| Playcut Studio | $79 | 4 seats included · $19.75/seat ← cheapest per-seat with shared workspace |
| Hailuo Master | $63.99 | 10,000 credits · 1 seat |
| Hedra Pro | $75 | 12,000-14,400 credits · 1 seat · $75/seat |
| Runway Unlimited | $76/user | 2,250 credits + Explore Mode · per-seat |
| Pika Fancy | $76 | 6,000 credits · 1 seat · $76/seat |
| Synthesia Creator | $89 | 360 videos/yr · 1 seat + 5 guests · $89/seat |
| Luma Pro | $90 | 4× Plus usage · 1 seat · $90/seat |
| ElevenLabs Pro | $99 | full multi-modal · 600K credits · 1 seat · no team workspace |
$149/seat agency zone
Per-seat AI video at this scale — only HeyGen comes close, and it costs more
Playcut Agency at $149/seat/mo — unlimited seats, multi-brand brand kits, 10,000 pooled credits per seat, urgent queue priority, every model.
The closest peer is HeyGen Business at $149 + $20/seat (4-seat avatar-focused team for $227/mo, 1,500 credits). Krea Business $200/mo is the only other entry in this zone (flat fee, seat count not specified). Runway, Pika, Luma, Hedra and ElevenLabs all cap at single-seat "Unlimited" tiers ($76-$99/seat each — no shared workspace). Adobe Firefly Enterprise and Synthesia Enterprise are both custom-quoted with no public per-seat math.
Full studio from $9.
Nothing else comes close.
Most AI photoshoot tools either give you a stock library, gate custom actors behind enterprise sales, or break consistency after the third shot. We built Playcut because we were sick of all three.
| What ecom buyers ask | Playcut | Botika | Lalaland | Arcads | HeyGen | Flair.ai |
|---|---|---|---|---|---|---|
| Build your OWN custom AI actors Not a stock library — actors unique to your brand. | Unlimited | None | Enterprise sales | Pro tier only | 1–10 capped | Up to 15 |
| 100% consistency across 15+ products Same face, body, hair across every shot. The hard one. | Yes — tested | Drift | Drift | Talking-head only | Talking-head only | Drift |
| Same actor in stills AND motion video | Both | Stills only | Stills only | Motion only | Motion only | Stills only |
| Wearing/holding your real product Actor in scene with your actual SKU — not just background composite. | Yes | Yes | Limited | Held in hand | No | Background only |
| Studio photographer filters built-in Editorial light, golden hour, softbox, lookbook — pre-built shoot styles. | 8 filters | Background presets | No | No | No | Templates only |
| Multi-brand brand kits per workspace | Yes | No | No | Limited | No | No |
| Image + video + UGC + product in one tool | All four | Stills mostly | Stills only | UGC video only | Video only | Stills only |
| Commercial use & ownership included | Yes | Yes | Yes | Yes | Yes | Pro+ tier |
| Starting price | $9/mo | $22/mo | Sales-gated | $77/mo (was $110) | $29/mo | $8/mo |
| Price for 10+ custom actors 10 reusable AI actors trained on your brand. | $29 (Pro) | Never | Sales-gated | $385 (Pro custom) | $149 (Business) | $55 (Pro+) |
Pricing verified 2026-05-27 from each vendor's public pricing page. Lalaland.ai redirects to Browzwear post-acquisition (no public self-serve pricing). Arcads pricing sourced from publicly indexed reviews — their /pricing page is login-gated; Starter is currently discounted to $77 from a $110 sticker price. Flair Pro+ moved from $26 to $55 in 2026.
Common questions
How does Playcut pricing compare to HeyGen, Synthesia, and Arcads? +
Playcut starts at $9/mo (Hobby) with the full studio — every model, every feature, 500 credits. HeyGen's entry tier is Creator $29/mo (avatar-first). Synthesia Creator is $89/mo with stock avatars only and 360 videos per year. Arcads Starter is $77/mo (discounted from $110, no public pricing page, no free trial). Playcut Pro at $29/mo matches HeyGen Creator on price but ships multi-model breadth (Veo 3.1 + Nano Banana Pro + Grok video + Lyria music + Qwen voice) instead of avatar-only. Playcut Studio at $79/mo with 4 seats is $19.75 per seat — the cheapest 4-seat team plan in the AI video category.
What's the difference between the 4 tiers? +
All four tiers include every model (Veo 3.1, Nano Banana Pro, Grok Imagine, Grok Video, Qwen voice, Lyria music), 4K image resolution, no watermark, full commercial license, and credit top-up packs. The only differences are: credits per month (500 / 2,000 / 6,000 / 10,000 per seat), seat count (1 / 1 / 4 / unlimited), custom actor cap (3 / 10 / 25 / unlimited), custom voice cap (1 / 5 / 10 / unlimited), storage (25 / 100 / 300 / 500 GB), concurrent jobs (1 / 3 / 6 / 10), and queue priority (Low / Normal / High / Urgent).
What does a credit actually buy? +
Approximate retail costs at Pro tier ($0.0145/credit): Nano Banana 2 image ~23 cr (~$0.33), Nano Banana Pro flagship image ~67 cr (~$0.97), Grok budget image ~10 cr (~$0.15), Veo 3.1 premium video 160 cr/sec (~$2.32/sec), Grok Video budget 20 cr/sec (~$0.29/sec — 5× cheaper than Runway), Qwen TTS 15 cr per 1K characters, Lyria 3 music clip ~20 cr per 30s song, Actor Act 6-second clip with voice ~240 cr. Pro's 2,000 credits = ~30 flagship images, or ~100 seconds of Grok video, or ~10 seconds of Veo 3.1.
Is there a free trial? +
Yes — every plan includes a 7-day trial. Pick a plan, add a card, get full plan access immediately with the full credit allowance of that plan. Cancel anytime within 7 days at no charge. After day 7 the plan begins billing at its standard rate. There is no perpetual free tier in v2 — every account starts on a paid plan to ensure quality of service and prevent abuse.
Can I top up credits if I run low? +
Yes — one-time credit packs that never expire: Small (600 credits, $9), Medium (2,500 credits, $35), Large (5,000 credits, $65). Packs stack on top of your monthly subscription credits and persist indefinitely — use them for surge weeks (campaign launches, product drops, peak production windows) without upgrading your whole plan. Subscription credits are deducted first; pack credits draw down only after the monthly bucket is empty.
Annual vs monthly — what's the difference? +
Annual billing saves 17% (2 months free): Hobby $90/yr (vs $108 monthly), Pro $290/yr (vs $348), Studio $790/yr (vs $948), Agency $1,490/seat/yr (vs $1,788). Plan features are identical between monthly and annual. Credits reset every month even on annual billing — this matches the industry standard (ChatGPT, Cursor, Midjourney all reset credits monthly on annual plans).
Why is Playcut Studio $79 cheaper per seat than every competitor? +
Studio includes 4 seats for $79/mo flat = $19.75 per seat. The next-cheapest 4-seat option is HeyGen Business at $149 + $20/seat ($227/mo for 4 seats = $56.75/seat). Synthesia Creator at $89/mo is single-seat (no team option). Runway, Pika, Luma, Hedra, ElevenLabs all charge per-seat with no built-in team plans — buying 4 seats costs $112-396/mo on those platforms. Playcut Studio at $19.75/seat is the only plan that combines team seating, shared workspace, multi-brand kits, and a 6,000-credit monthly bucket at sub-$20/seat.
What happens to my actors and content if I cancel? +
Your actor IDs and saved assets remain accessible for the standard retention window after cancellation; resubscribe anytime to restore full access. Already-downloaded outputs remain yours commercially regardless of subscription status — every Playcut output is fully owned by you under our commercial-use license, with no watermark on any tier.
Ready to make something cinematic?
Pick a plan. Start your 7-day trial. Cancel anytime within 7 days at no charge.