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Spec sheets

Video & Image Spec Sheets

Dated reference sheets for the aspect ratios, pixel resolutions and platform sizes that decide whether a clip or still fits the frame it is headed for. Each video and image spec sheet lists the exact numbers, the platforms that use them, and which AI model renders that shape natively. The GIF and video format sheets cover codecs, animated formats and upload size limits.

The ad metric sheets add the CPM formula, dated CPM and ROAS benchmarks with their sources, testimonial ad rules, and what commercial and testimonial videos cost to produce.

Aspect ratios and resolutions

Frame shapes, pixel sizes and platform dimensions for video and stills.

Reference

4:5 Aspect Ratio

4:5 aspect ratio explained: exact pixel sizes (1080x1350, 1600x2000), where Instagram, Facebook and LinkedIn use it, and how to generate 4:5 images and video natively.

Open the 4:5 Aspect Ratio sheet →
Reference

3:2 and 2:3 Aspect Ratio

3:2 aspect ratio (and its portrait twin 2:3) explained: the 35mm film and DSLR standard, common pixel sizes like 3000x2000 and 1080x720, and which AI models output it natively.

Open the 3:2 and 2:3 Aspect Ratio sheet →
Reference

9:16 Resolution

9:16 resolution reference: 1080x1920 and every other vertical pixel size, TikTok, Reels and Shorts requirements, safe zones, and how to render 9:16 video and images natively.

Open the 9:16 Resolution sheet →
Reference

1920x1080 Aspect Ratio

1920x1080 aspect ratio is 16:9, also called Full HD or 1080p: the math behind it, its relatives from 1280x720 to 3840x2160, and how to generate it natively.

Open the 1920x1080 Aspect Ratio sheet →
Guide

How to Know What My Aspect Ratio Is

How to know what my aspect ratio is: read the pixel dimensions on any phone, Mac, Windows PC or video file, reduce them to a ratio, and match it to a platform spec.

Open the How to Know What My Aspect Ratio Is sheet →
Reference

4:3 Aspect Ratio Resolutions

4:3 aspect ratio resolutions listed: 640x480, 1024x768, 1600x1200 and 2048x1536, where the classic TV and iPad format still matters, and how to generate it.

Open the 4:3 Aspect Ratio Resolutions sheet →
Reference

3:4 Aspect Ratio

3:4 aspect ratio (aspect ratio 3/4) explained: portrait pixel sizes like 1080x1440 and 1536x2048, where Instagram and print use it, and how to generate it.

Open the 3:4 Aspect Ratio sheet →
Reference

iPhone Aspect Ratio

iPhone aspect ratio explained: the 19.5:9 screen, 4:3 and 3:4 camera photos, 16:9 and 9:16 video, pixel sizes per model, and how to generate matching media.

Open the iPhone Aspect Ratio sheet →
Reference

2.5K and 4K Resolution Guide

What 2.5k resolution (2560x1440, QHD) and 4K (3840x2160, UHD) mean: exact pixel counts, aspect ratios, file-size impact, and which AI video models output each.

Open the 2.5K and 4K Resolution Guide sheet →
Reference

YouTube Video Size and Resolution

The recommended video size of youtube uploads explained: resolutions from 426x240 to 3840x2160, 16:9 and 9:16 Shorts dimensions, bitrates, and file limits.

Open the YouTube Video Size and Resolution sheet →
Reference

Social Video Spec Sheet

One social video spec sheet covering tiktok ad specs, Instagram Reels, YouTube Shorts and Facebook: aspect ratios, pixel sizes, max duration and safe zones.

Open the Social Video Spec Sheet sheet →
Reference

Midjourney Aspect Ratio

How the midjourney aspect ratio parameter (--ar) works: syntax, per-version ceilings, V8.2 pixel sizes, 1.85:1 via --ar 37:20, and the same ratios in Playcut.

Open the Midjourney Aspect Ratio sheet →
Reference

16:9 Resolution

Every standard 16:9 resolution from 1280x720 to 3840x2160 and 8K, why widescreen became the default for video, and how to generate 16:9 media natively.

Open the 16:9 Resolution sheet →
Reference

1:1 Square Format

The 1:1 aspect ratio explained: square pixel sizes like 1080x1080 and 2048x2048, where Instagram, Facebook and ads use square, and how to generate 1:1 media.

Open the 1:1 Square Format sheet →

GIF and video formats

Codecs, animated formats, what makes a GIF heavy, and the GIF size limits each platform sets.

Ad metrics and production costs

CPM and ROAS benchmarks, testimonial ad rules, production costs and where brands hire UGC creators.

Guide

CPM Formula and How to Calculate CPM

The CPM formula is cost ÷ impressions × 1,000. How to calculate CPM step by step, reverse it for impressions or budget, blend it across campaigns and chain it to CPA.

Open the CPM Formula and How to Calculate CPM sheet →
Reference

What Is a Good CPM?

What is a good CPM? Dated, sourced CPM benchmarks by platform, why the sources disagree, and how to judge any CPM by the cost per acquisition it implies.

Open the What Is a Good CPM? sheet →
Reference

TikTok CPM Benchmarks

TikTok CPM explained: what CPM, oCPM and CPV bidding mean on TikTok, sourced and dated TikTok CPM benchmarks, why they differ, and what pushes your CPM up.

Open the TikTok CPM Benchmarks sheet →
Reference

What Is a Good ROAS?

What is a good ROAS? Why good starts at your break-even ROAS, a margin-to-break-even table, sourced ROAS benchmarks by platform, and ROAS vs POAS and MER.

Open the What Is a Good ROAS? sheet →
Guide

Testimonial Ads: Formats, Examples and the FTC Rules

Testimonial ads explained: formats, script structure and where to study live examples, plus the FTC endorsement and fake-review rules every testimonial ad must follow.

Open the Testimonial Ads: Formats, Examples and the FTC Rules sheet →
Reference

Testimonial Video Cost by Production Route

Testimonial video cost by production route, from self-recorded capture to a crewed shoot, with each price range labelled by its publisher, date and basis.

Open the Testimonial Video Cost by Production Route sheet →
Reference

Commercial Video Production Cost

Commercial video production cost for TV and online spots: sourced price ranges by tier, what drives the budget, and why production and airtime are separate budgets.

Open the Commercial Video Production Cost sheet →
Reference

UGC Platforms Compared: Where Brands Hire Real Creators

UGC platforms compared for brands: creator marketplaces, managed services and UGC software, with prices and fees checked on each platform's own page and dated.

Open the UGC Platforms Compared: Where Brands Hire Real Creators sheet →

What a spec sheet is

A spec sheet is a one-page reference that states the exact technical requirements a piece of media must meet: aspect ratio, pixel resolution, frame rate, file size and safe zones. It answers a factual question with a number, not an opinion. You look it up, copy the figure, and get back to work.

These video and image spec sheets are written the way an engineer would want them. Every figure is dated, every platform requirement points at the platform's own help page, and every ratio is shown with the pixel sizes that actually appear in exports and upload dialogs.

We publish them because the same questions come up before every generation in the Playcut studio: what 4:5 is in pixels, whether 1920x1080 is the same as 16:9, and which vertical size TikTok wants. Having the answer on one page beats re-deriving it from a calculator each time.

Why aspect ratio and resolution matter for AI video generation

Aspect ratio and resolution matter because AI video models commit to a frame shape at generation time. The composition, camera move and subject placement are all solved for the ratio you request. Generate wide and crop to vertical afterwards and you lose a third of the picture, often the part the model put the subject in.

Ratio is set at generation time, not in the edit

A still from a camera can be cropped with little penalty because the sensor over-captures. A generated clip has nothing outside the frame. Whatever the model did not render does not exist, so the only lossless way to change shape is to render again at the new ratio.

That is why the Playcut picker only lists ratios the selected model renders natively, and why every spec sheet here names the model that outputs a given ratio. Picking the shape before you spend credits is the cheapest decision in the whole workflow.

What each Playcut model outputs

The native ratio set is model-specific. Veo 3.1 renders 16:9 and 9:16 only, as documented in Google's Veo API reference, but it reaches 4K. Seedance 2.0 adds 21:9, 4:3, 1:1 and 3:4 and also reaches 4K. Grok Imagine adds 3:2 and 2:3 on both its image and video models.

Model Output Native aspect ratios Max resolution
Veo 3.1 Video 16:9, 9:16 4K (720p, 1080p, 4K)
Seedance 2.0 Video 21:9, 16:9, 4:3, 1:1, 3:4, 9:16 4K (480p to 4K)
Grok Imagine (video) Video 16:9, 4:3, 1:1, 9:16, 3:4, 3:2, 2:3 720p
Wan 2.7 Video 16:9, 9:16, 1:1, 4:3, 3:4 1080p
Nano Banana Pro (Gemini) Image 1:1, 2:3, 3:2, 3:4, 4:3, 4:5, 5:4, 9:16, 16:9, 21:9 4K (1K, 2K, 4K)
Grok Imagine (image) Image 1:1, 16:9, 9:16, 4:3, 3:4, 3:2, 2:3, 2:1, 1:2 2K

Ratio support as offered in the Playcut studio at the time of writing. Image generation covers the widest set, including 4:5 and 5:4; video is narrower and varies by model. The AI video generator and AI image generator pages carry the current picker for each.

The ratios at a glance

The four shapes below cover most social, web and broadcast delivery. Each box is drawn at its true proportion so you can see how much taller 9:16 is than 4:5, and how close 3:2 sits to 16:9.

1080 × 1350 — feed portrait
3000 × 2000 — camera native
1080 × 1920 — vertical video
1920 × 1080 — Full HD

The browser draws these with the CSS aspect-ratio property, the same rule described in the MDN aspect-ratio reference. It fixes width-to-height as a single number, which is exactly what a ratio is: 4:5 is 0.8, 16:9 is about 1.78, and 9:16 is its reciprocal at 0.5625.

How the spec sheets pair with the free tools

The sheets give you the number; the free tools let you act on it without leaving the browser. When a sheet says a platform wants 1080x1350, the aspect ratio calculator scales that to any width you need while keeping the 4:5 proportion exact.

The safe zone checker handles the second half of the vertical problem. A 9:16 frame is the right shape for TikTok, Reels and Shorts, but each app draws captions, buttons and a progress bar over the picture. The checker overlays those regions so faces and text stay clear of them.

When you already have a file in the wrong size, the image resizer crops or scales it to the target pixels locally, with nothing uploaded. All three tools live in the free creator tools library, and every spec sheet links to the tool that answers its own question.

A useful habit is to read the sheet first, then generate. Platform requirements such as YouTube's video resolution and aspect ratio guidance change rarely, but when they do, the sheet's updated date tells you whether the figure you are about to use is current.

Spec sheet FAQ

What is the difference between aspect ratio and resolution?

Aspect ratio is the shape of the frame, written as width to height, such as 16:9 or 4:5. Resolution is the pixel count inside that shape, such as 1920x1080. One ratio has many resolutions: 1280x720, 1920x1080 and 3840x2160 are all 16:9.

Which aspect ratio should I generate AI video in?

Generate in the ratio the destination plays at. Use 9:16 for TikTok, Reels and Shorts, 16:9 for YouTube and most web embeds, 1:1 or 4:5 for feed posts, and 21:9 for a cinematic look. Playcut's model picker only offers ratios the selected model renders natively.

Can I change the aspect ratio after generating a video?

Only by cropping, which throws away pixels and often cuts off the subject, or by padding, which adds bars. Neither adds picture. The reliable fix is to regenerate at the target ratio, which is why every sheet here lists the native ratio each model supports.

How often are these spec sheets updated?

Each sheet shows an updated date at the top. We re-check platform help pages and model documentation when a platform changes its requirements or Playcut adds a model, and we bump the date only when a figure on the page actually changes.

Generate at the right spec, first try

Pick the ratio from the sheet, pick the model that renders it natively, and skip the crop. The Playcut AI video generator shows the current ratio and resolution options for every model in the picker.

Explore the video generator