Free Creator Tools
60 practical tools for AI video and image work across 5 categories. No signup, no credit card, no watermark — and nothing you type or drop ever leaves your device.
Prompt Builders
Turn a short brief into a model-tuned prompt scaffold for Veo, Sora, Kling, Runway, Imagen, Midjourney, and Flux.
Veo Prompt Builder
Structure cinematic Veo prompts with subject, action, environment, camera, lighting, and style.
Imagen Prompt Builder
Build Imagen prompts with subject, lighting, shot, and style references that ship cleaner stills.
Consistent AI Character Generator
Build an identity-locked AI character spec — appearance, seed, and outfit variants — with reusable multi-view reference prompts.
Sora 2 Prompt Builder
Write structured Sora 2 prompts with synced audio and dialogue beats plus shot-continuity fields for multi-shot scenes.
Kling AI Prompt Builder
Build Kling-tuned video prompts with motion intensity, camera path, and start and end frames for image-to-video.
Runway Prompt Builder
Create Runway Gen-4 prompts for text-to-video or image-to-video and emit concise, cinematic, and structured variants at once.
Camera Movement Prompt Generator
Pick a camera move, shot size, and angle to get a copy-ready prompt snippet plus a plain-language explanation of each term.
Midjourney Prompt Builder
Assemble a comma-keyword Midjourney prompt with the right flags — aspect ratio, stylize, chaos, version, and negative.
Flux Prompt Builder
Build a natural-language Flux prompt as a full descriptive paragraph from subject, scene, lighting, and lens cues.
AI Prompt Enhancer
Expand a thin prompt with structured detail — lighting, lens, medium, quality, and mood — using deterministic per-model presets.
Cinematic Lighting Prompt Generator
Pick a lighting setup and color grade to get a copy-ready cinematic prompt phrase plus a visual swatch.
JSON Prompt Generator
Turn a form into a validated JSON prompt object for Veo, Sora, and Kling, with a built-in linter for pasted JSON.
Calculators
Run the credit, cost, rate, and ad-metric math with the formula shown on every result — date-stamped, not a black box.
AI UGC Cost Calculator
Compare what monthly UGC output costs across human creators, Arcads or HeyGen, and Playcut, with per-clip totals and savings.
AI Video Credit Calculator
Estimate the credits and cost of an AI video job by model, duration, and resolution, and see how many clips each plan buys.
AI Video Rate Calculator
Price an AI video deliverable and generate a copyable client quote with line items for usage rights, variants, and rush.
Ad Metrics Calculator
Compute every core paid-ads metric — CPM, CPC, CTR, CPA, and ROAS — and forecast results from a budget.
YouTube Money Calculator
Estimate YouTube earnings from views and RPM using a dated niche-and-country benchmark dataset with a Shorts and long-form toggle.
Breakeven ROAS Calculator
Find your breakeven ROAS and CPA from product economics, then see how many creatives you can afford to test.
Video Bitrate Calculator
Solve between bitrate, duration, and file size, with recommended-bitrate lookups per resolution, frame rate, and codec.
Ad & Script Generators
Build hooks, scripts, ad angles, captions, and calendars from proven frameworks you can copy and edit.
UGC Ad Script Generator
Turn a product, benefit, and offer into a timestamped, shot-by-shot UGC ad script with on-screen text and B-roll notes.
TikTok Hook Generator
Generate scroll-stopping opening hook lines for TikTok and Reels from your product, niche, and desired outcome.
YouTube Title Generator
Generate click-driving YouTube titles and score each one on a transparent CTR-heuristics rubric.
AI Ad Angle Generator
Generate many distinct ad angles — PAS, before-after, social proof, founder story, and more — each as a hook line you can expand.
Video Idea Generator
Generate niche video ideas, each with a content angle and a ready hook, from proven archetypes and your topic.
Social Caption Generator
Build tone-matched caption scaffolds for Instagram, TikTok, and LinkedIn with opener, body, CTA, and optional hashtags.
Hashtag Generator
Get a balanced set of broad, mid, and long-tail hashtags matched to your niche and platform from curated relevance sets.
Shot List Generator
Turn scene beats and a target length into a numbered shot list with per-shot prompt blocks and CSV or Markdown export.
Ad Copy Framework Generator
Fill a proven copy framework — AIDA, PAS, BAB, or FAB — with your product, audience, pain, and offer in labeled sections.
Content Calendar Generator
Build a balanced multi-week posting calendar with pillar rotation, per-slot ideas, and CSV or ICS export.
Image Tools
Compress, convert, resize, upscale, and clean up images entirely in your browser — nothing is ever uploaded.
Color Palette Extractor
Pull a brand-ready color palette from any image — hex, rgb, and HSL ready to drop into your brand kit.
Background Remover
Remove an image background to a clean transparent PNG entirely in your browser — nothing is ever uploaded.
Image Compressor
Shrink JPG, PNG, and WebP files with a live quality slider and before-after byte comparison — locally, with no upload.
Image Resizer
Resize and crop images to exact pixels, percentage scale, or one-click social presets — including round profile-picture crops.
Image Converter
Convert images between WebP, AVIF, PNG, JPG, and HEIC in your browser, with batch ZIP export and no upload.
Image Upscaler
Upscale images 2x or 4x with in-browser AI — no upload, model cached locally after the first run.
OG Image Generator
Render a 1200x630 Open Graph and social card from a form with live preview and PNG export — no design tool needed.
Favicon Generator
Turn an image, SVG, emoji, or text into a complete favicon pack with .ico, apple-touch-icon, web manifest, and link snippet.
Image Watermark Tool
Overlay a text or logo watermark on one image or a batch, with control over position, opacity, tiling, and angle.
Open Graph Checker
Paste a page's head or drop an HTML file to validate og: and twitter: tags and preview the card on Facebook, X, LinkedIn and Slack.
Playcut Brush for Claude Code
Give Claude Code or Codex a paintbrush: it designs posters, logos, and app screens as SVG while you watch them live in your browser.
Video Tools
Plan ratios, frame budgets, safe zones and runtime, then convert, compress and edit GIFs and video files in your browser.
Aspect Ratio Calculator
Calculate the right output ratio for TikTok, Instagram Reels, YouTube Shorts, landscape, square, and more.
Storyboard Frame Counter
Plan shot counts, frame counts, and seconds for any scene at 24, 30, or 60 fps.
Safe Zone Checker
Overlay platform-accurate UI safe-zone masks on a 9:16 frame so your text and faces never get covered by TikTok, Reels, or Shorts UI.
Video Script Timer
Paste a script to estimate runtime at slow, normal, and fast speaking pace, with pause buffer and per-shot breakdown.
Video to GIF Converter
Trim a video, set the frame rate, and export a palette-optimized GIF entirely in your browser — no upload.
GIF Compressor
Shrink a GIF with manual control over colours, scale, frame rate and palette — decoded and re-encoded in your browser.
GIF File Size Reducer
Name a target size and the tool searches quality settings until the GIF fits — it encodes and measures rather than estimating.
GIF Cropper
Crop every frame of an animated GIF to a new frame or aspect ratio, and keep it animated.
GIF Speed Changer
Speed up or slow down an animated GIF by rewriting its frame delays in your browser, re-encoding only when a setting passes the playback floor.
GIF to Frames
Split an animated GIF into full PNG frames with each frame's delay, then save one frame or the whole set as a ZIP, decoded in your browser.
Frames to GIF Maker
Turn a set of images into an animated GIF: drag frames into order, set delays, fit mixed sizes to one canvas, and encode locally.
Transparent GIF Maker
Turn a GIF's background colour transparent on every frame, with edge-only fill and a matte colour so edges don't halo.
GIF Caption Adder
Add a white-box meme caption or outlined text to an animated GIF and keep every frame moving, rendered in your browser.
GIF to MP4 Converter
Convert a GIF to a silent MP4 that keeps its frame timing, fills transparent areas with a colour you choose, and can repeat the loop.
GIF to QuickTime Converter
Convert a GIF to an H.264 .mov for QuickTime Player, iMovie, Keynote and Final Cut, encoded in your browser with the frame timing kept.
GIF with Sound Maker
Pair a GIF with an audio file and export an MP4 that loops the animation for the length of the sound, made in your browser.
Live Photo to GIF Converter
Turn an iPhone Live Photo's video (MOV or .livp) into a looping or bouncing GIF in your browser, with nothing uploaded.
Video Compressor
Shrink an iPhone or Android video to a target size or bitrate on your device, re-encoded to H.264 MP4 in the browser with the audio kept.
Content Repurposing Planner
Turn one source video into a derivative-asset plan across platforms, with per-platform ratios, durations, and reformat briefs.
Faceless YouTube Niche Finder
Filter curated faceless YouTube niches by interest, effort, and monetization, each with RPM ranges and starter prompts.
Spec sheets
Reference pages for the ratios, resolutions and file formats the tools above work with: exact pixel tables, codecs, GIF size limits by platform, and which Playcut models output each shape. The ad metric sheets cover the CPM formula, sourced CPM and ROAS benchmarks and production costs. Browse the full set at the spec sheets hub.
4:5 Aspect Ratio
4:5 aspect ratio explained: exact pixel sizes (1080x1350, 1600x2000), where Instagram, Facebook and LinkedIn use it, and how to generate 4:5 images and video natively.
3:2 and 2:3 Aspect Ratio
3:2 aspect ratio (and its portrait twin 2:3) explained: the 35mm film and DSLR standard, common pixel sizes like 3000x2000 and 1080x720, and which AI models output it natively.
9:16 Resolution
9:16 resolution reference: 1080x1920 and every other vertical pixel size, TikTok, Reels and Shorts requirements, safe zones, and how to render 9:16 video and images natively.
1920x1080 Aspect Ratio
1920x1080 aspect ratio is 16:9, also called Full HD or 1080p: the math behind it, its relatives from 1280x720 to 3840x2160, and how to generate it natively.
How to Know What My Aspect Ratio Is
How to know what my aspect ratio is: read the pixel dimensions on any phone, Mac, Windows PC or video file, reduce them to a ratio, and match it to a platform spec.
4:3 Aspect Ratio Resolutions
4:3 aspect ratio resolutions listed: 640x480, 1024x768, 1600x1200 and 2048x1536, where the classic TV and iPad format still matters, and how to generate it.
3:4 Aspect Ratio
3:4 aspect ratio (aspect ratio 3/4) explained: portrait pixel sizes like 1080x1440 and 1536x2048, where Instagram and print use it, and how to generate it.
iPhone Aspect Ratio
iPhone aspect ratio explained: the 19.5:9 screen, 4:3 and 3:4 camera photos, 16:9 and 9:16 video, pixel sizes per model, and how to generate matching media.
2.5K and 4K Resolution Guide
What 2.5k resolution (2560x1440, QHD) and 4K (3840x2160, UHD) mean: exact pixel counts, aspect ratios, file-size impact, and which AI video models output each.
YouTube Video Size and Resolution
The recommended video size of youtube uploads explained: resolutions from 426x240 to 3840x2160, 16:9 and 9:16 Shorts dimensions, bitrates, and file limits.
Social Video Spec Sheet
One social video spec sheet covering tiktok ad specs, Instagram Reels, YouTube Shorts and Facebook: aspect ratios, pixel sizes, max duration and safe zones.
Midjourney Aspect Ratio
How the midjourney aspect ratio parameter (--ar) works: syntax, per-version ceilings, V8.2 pixel sizes, 1.85:1 via --ar 37:20, and the same ratios in Playcut.
16:9 Resolution
Every standard 16:9 resolution from 1280x720 to 3840x2160 and 8K, why widescreen became the default for video, and how to generate 16:9 media natively.
1:1 Square Format
The 1:1 aspect ratio explained: square pixel sizes like 1080x1080 and 2048x2048, where Instagram, Facebook and ads use square, and how to generate 1:1 media.
What Is a Codec?
What is a codec: how H.264, HEVC, VP9 and AV1 compress video, how a codec differs from a container like MP4 or MOV, and what a multi-format codec engine is.
GIF vs WebP vs APNG vs MP4
GIF vs WebP compared with APNG and MP4: colours, transparency, sound, looping and where each format plays, plus which one to use for the web, chat and email.
Why Is My GIF So Large?
Why is my GIF so large: frame count, pixel area, colours, full-frame redraws and dithering noise, each explained with the fix that actually shrinks the file.
GIF Size Limits by Platform
Discord gif size limit and the GIF caps on X, Slack, Tumblr and Giphy in one dated, sourced table, plus why Discord says it cannot resize a GIF.
CPM Formula and How to Calculate CPM
The CPM formula is cost ÷ impressions × 1,000. How to calculate CPM step by step, reverse it for impressions or budget, blend it across campaigns and chain it to CPA.
What Is a Good CPM?
What is a good CPM? Dated, sourced CPM benchmarks by platform, why the sources disagree, and how to judge any CPM by the cost per acquisition it implies.
TikTok CPM Benchmarks
TikTok CPM explained: what CPM, oCPM and CPV bidding mean on TikTok, sourced and dated TikTok CPM benchmarks, why they differ, and what pushes your CPM up.
What Is a Good ROAS?
What is a good ROAS? Why good starts at your break-even ROAS, a margin-to-break-even table, sourced ROAS benchmarks by platform, and ROAS vs POAS and MER.
Testimonial Ads: Formats, Examples and the FTC Rules
Testimonial ads explained: formats, script structure and where to study live examples, plus the FTC endorsement and fake-review rules every testimonial ad must follow.
Testimonial Video Cost by Production Route
Testimonial video cost by production route, from self-recorded capture to a crewed shoot, with each price range labelled by its publisher, date and basis.
Commercial Video Production Cost
Commercial video production cost for TV and online spots: sourced price ranges by tier, what drives the budget, and why production and airtime are separate budgets.
UGC Platforms Compared: Where Brands Hire Real Creators
UGC platforms compared for brands: creator marketplaces, managed services and UGC software, with prices and fees checked on each platform's own page and dated.
Want the full studio? Generate cinematic AI video and images with Playcut.
Get started with PlaycutWhy we built these tools
AI video and image production looks easy when you watch a 15-second showreel. The reality, once you sit down to ship a campaign, is that most of the work is upstream of the model.
That upstream work breaks into a handful of moves: writing a prompt that holds shape across iterations, matching the aspect ratio to the platform without re-rendering, pricing a deliverable so you don't lose money, and prepping the source images so they're light and correctly sized. Each of those moments is where the free tools on this page earn their keep.
We use these tools internally before any client work ships from the Playcut studio. We kept them free because the friction they remove should not be paywalled.
Every tool here is browser-only and signup-free. The inputs you type and the images you drop stay on your device — image work runs through the Canvas and WebCodecs APIs, and the heavier image-cleanup tools load their AI models into your browser and cache them locally after the first run.
The five tool categories
Prompt Builders turn a short brief into a model-tuned prompt scaffold. There's a builder for each major engine — Veo, Sora 2, Kling, Runway, Imagen, Midjourney, and Flux — plus helpers for camera movement and cinematic lighting. These are structured scaffolds and starting points, not a live model — you copy the output and paste it into the studio that runs the generation.
Calculators do the money and spec math with the formula shown on screen. The AI UGC Cost Calculator compares human creators against Playcut, and the AI Video Credit Calculator estimates credits per job. Paid-ads work is covered by the Ad Metrics Calculator and the Breakeven ROAS Calculator. Every result is date-stamped and shows its arithmetic, so you can check it.
Ad & Script Generators assemble hooks, scripts, and angles from proven frameworks. Start with the TikTok Hook Generator or the UGC Ad Script Generator, then plan a full week with the Content Calendar Generator. These are framework-driven scaffolds you edit, not auto-written final copy.
Image Tools handle the file prep that always slows a shoot down. The Background Remover and Image Upscaler run AI models in your browser, while the Image Compressor, Image Converter, and Image Resizer use the native Canvas API. None of them upload your files.
Video Tools plan the shoot before you spend a single credit. The Aspect Ratio Calculator and Safe Zone Checker keep faces and text out of the platform UI, the Storyboard Frame Counter and Video Script Timer budget your runtime, and the Video to GIF Converter exports a clip in-browser.
The GIF tools handle the file after it exists. The GIF Compressor and GIF to MP4 Converter deal with size, the GIF Speed Changer and GIF Caption Adder edit timing and text, and the Video Compressor shrinks a phone clip to a target size.
How these tools fit into a real workflow
A typical Playcut workflow chains a few of these tools. A creator opens the Color Palette Extractor with a brand moodboard to lock the visual register, then opens the Veo Prompt Builder and pastes those hex codes into the style slot.
From there they confirm the output dimension in the Aspect Ratio Calculator, prep any reference stills through the Image Compressor, and price the deliverable with the AI Video Rate Calculator before quoting a client. A few minutes of upstream work saves an hour of regeneration downstream.
Free tools FAQ
Do I need a Playcut account to use these tools?
No. Every tool on this page is fully open in your browser. There is no signup, no credit card, and no watermark on any output, and nothing in a tool is locked behind a Playcut plan.
Are the prompt and script generators powered by a live AI model?
No. The prompt builders, ad-script, and caption tools are deterministic, template-driven scaffolds. They assemble structured starting points from curated vocabulary and proven frameworks — they do not call a live language model. You copy the scaffold and paste it into whatever studio runs your generation.
Do you log my inputs or upload my images?
No. We use privacy-respecting traffic analytics only. The prompt text you type, the images you drop, and the numbers you enter all stay on your device. Image processing runs in-browser through the Canvas and WebCodecs APIs, and AI image models are downloaded to your browser and cached locally.
Why do the calculators show their formula?
Because a number you can't check is useless. Each calculator shows the arithmetic behind its result and a date stamp on its rate data, so you can verify the math and know how current the figures are. Pricing reflects Playcut v2 plans as of May 2026.
Will more tools be added?
Yes. We ship new free tools regularly based on what creators ask for most. If there's a builder, calculator, or utility you'd want next, write to contact@playcut.ai and tell us what would save you the most time.