UGC ad prompts with the line the creator says

Hook openers for the first two seconds

The first two seconds decide whether anyone watches the third. Open on a movement or a sound, and put the first words right at the start, then cut the clip onto the front of a longer ad.

More hook lines for the first two seconds

1. List in a supermarket aisle

   Veo 3.1 9:16 · 4 s · 640 cr
   Vertical handheld phone video in a supermarket aisle. A man holds his phone up to the lens with a shopping list on screen, drops a lemon into his basket and says, "This list wrote itself from the week's dinners." Ambient noise: store music and trolley wheels.

2. The cat watches the box clean itself

   Veo 3.1 9:16 · 4 s · 640 cr
   Vertical handheld shot at floor level in a hallway. A tabby cat stares at a self-cleaning litter box as its drum turns slowly, and a woman's voice off camera says, "Watch this. Nobody touched it." SFX: a soft motor whir. Ambient noise: a quiet flat.

3. An egg that doesn't stick

   Seedance 2.0 9:16 · 4 s · 84 cr
   Vertical phone video, close-up: an egg cracks into a hot cast-iron skillet and sizzles at once, then a spatula slides under it and flips it cleanly. Handheld, morning kitchen light. Audio: a loud, crackling sizzle. Keep it subtitle-free, no watermark.

   No face and no spoken line, so this hook suits Seedance 2.0, which is strongest on sound effects.

4. Budget screen on the bus

   HappyHorse 1.1 9:16 · 5 s · 280 cr
   Vertical selfie video on a city bus, afternoon light through the window. A young woman turns her phone to show the lens a bright budget screen and turns it back, saying: "Rent is already set aside. It does that on payday." Handheld, natural sway, candid look.

5. Drop test on concrete

   HappyHorse 1.1 4:5 · 5 s · 280 cr
   Handheld phone video on a sunny back step. A man drops a steel water bottle from shoulder height onto the concrete, picks it up and turns it toward the camera, saying: "Not a dent." Slightly off-centre framing, bright daylight, casual look.

Unboxing and first impressions

Unboxings run on sound as much as sight: tape, cardboard, a lid that clicks. Veo 3.1 writes those sounds in when you name them. HappyHorse 1.1 is the pick when the ad runs 4:5 in the feed.

1. The lid click

   Veo 3.1 9:16 · 8 s · 1,280 cr
   Vertical handheld phone video at a sunny kitchen table. A man slices the tape on a small box, pulls out a steel water bottle, twists the lid off and on and says, "Okay, that click is satisfying." SFX: tape tearing, cardboard, a firm lid click. Ambient noise: a quiet flat.

2. Serum out of the box

   HappyHorse 1.1 4:5 · 6 s · 336 cr
   Phone video in a bright bathroom. A woman in a towel headwrap opens a small white box, lifts out a glass dropper bottle of vitamin-C serum and holds it up to the window light, saying: "It's orange. I did not expect orange." Handheld, slightly tilted framing, natural colour.

3. A skillet heavier than it looks

   Veo 3.1 9:16 · 6 s · 960 cr
   Handheld vertical shot on a wooden countertop. A man lifts a cast-iron skillet out of brown paper packaging with both hands, pretends it is too heavy, grins at the lens and says, "This thing will outlive me." Warm evening window light. SFX: crinkling paper, then a heavy thunk on the stove.

4. Big box, three shots

   Seedance 2.0 9:16 · 8 s · 168 cr
   Shot 1: a young man on a living-room rug opens a large delivery box. Shot 2: close-up as he lifts out a self-cleaning litter box. Shot 3: he laughs at the camera and says: "Big box. Worth it." Handheld phone look. Audio: cardboard rustling. Keep it subtitle-free, no watermark.

   Text to video, so a person is fine on Seedance; keep the line short, as its lip-sync is best-effort.

Problem, then solution

Show the problem, then the product fixing it, in one clip. Veo 3.1 takes timed beats, Google's own technique, so the switch lands where you want it. On Seedance 2.0, write Shot 1 and Shot 2 without seconds, because ByteDance says its timing control is unstable.

1. The buried scoop

   Veo 3.1 9:16 · 8 s · 1,280 cr
   [00:00-00:03] Vertical handheld shot: a man digs through a protein powder tub up to his wrist for the buried scoop and sighs, "Every single morning." [00:03-00:08] He opens a new tub, unclips the scoop from under the lid and says, "Found it. First try." SFX: powder rustling, a plastic click.

2. Gloves off

   HappyHorse 1.1 9:16 · 6 s · 336 cr
   Handheld phone video in a small laundry room under bright overhead light. A woman in rubber gloves wrinkles her nose at an old litter tray, pushes it aside with her foot, peels off the gloves and gestures to the self-cleaning litter box beside it, saying: "It scoops itself after every visit."

3. The snoring stops

   Seedance 2.0 9:16 · 8 s · 168 cr
   Shot 1: a man lies awake in bed at night, a pillow over his ears, while his partner snores beside him. Shot 2: he pulls on a noise-cancelling sleep mask and settles into the pillow as the snoring fades to near silence. Dim blue light. Audio: loud snoring, then quiet. Keep it subtitle-free, no watermark.

4. Receipts into the drawer

   Veo 3.1 9:16 · 6 s · 960 cr
   Vertical handheld shot at a kitchen table. A young man frowns at a pile of paper receipts, sweeps them into a drawer, turns his phone toward the camera and says, "Every card payment, sorted by category." SFX: paper shuffling, a drawer sliding shut.

Founder to camera

A face presented as your founder has to be your founder. The two Wan 2.7 cards animate your founder's own photo in time with a voiceover they recorded. The other two are stand-ins for timing the line and framing the shot before the real take.

1. Your founder's photo, your founder's voice

   Wan 2.7 10 s · 720p · 400 cr
   She reads the line to the camera in time with the voiceover, pausing once to tap the serum bottle on the bench, then smiles at the end. Chest-high framing, the camera locked off at eye level.

   Attach your founder's photo and a WAV or MP3 of them reading the line, 2 to 30 seconds long. Keep the clip no longer than the audio, or the end runs silent.

2. Workshop founder, recorded line

   Wan 2.7 8 s · 720p · 320 cr
   He talks through the line with his hands resting on the workbench, lifts the skillet once to show the handle, then sets it down. Fixed camera at eye level, the workshop light unchanged from the photo.

   Same inputs as the card above. Wan 2.7 prompts are expanded before rendering, so keep the motion notes short.

3. Stand-in for timing the line

   HappyHorse 1.1 9:16 · 5 s · 280 cr
   A founder in her forties sits on the edge of a desk in a small, bright office, a laptop open behind her, and looks straight into the phone camera, saying: "We built this for the six o'clock what's-for-dinner panic." Handheld vertical framing, natural daylight.

4. Warehouse framing draft

   Seedance 2.0 480p · 5 s · 50 cr
   Vertical phone video, medium shot: a founder in a denim shirt stands between shelves of boxed steel bottles in a small warehouse, holds one up and says: "We make one bottle, and we make it to last." Fixed camera, bright overhead light. Keep it subtitle-free, no watermark.

   A blocking draft at 480p: check the framing and the length of the line, then run the final with your founder's photo and voice on Wan 2.7.

Hands-only demos

With no face on screen there is no likeness question and no Seedance rejection, so this is where Seedance 2.0 can work from your real product photo. Name the product with its image number, and keep the photo free of people.

1. Shaker in three moves

   Seedance 2.0 9:16 · 6 s · 126 cr
   Vertical phone video, overhead: two hands open the protein powder tub from Image 1, tip a level scoop into a shaker bottle, snap the lid shut and shake it hard. Handheld, bright kitchen light. Audio: a lid twist, powder pouring, a rattling shake. Keep it subtitle-free, no watermark.

   Attach a product-only photo of the tub.

2. Upside down over the sink

   Seedance 2.0 9:16 · 6 s · 126 cr
   Close-up, vertical: a hand drops ice into the steel water bottle from Image 1, fills it at the tap, screws the lid on and tips it upside down over the sink without a drop. Handheld phone look. Audio: ice clinking, running water. Keep it subtitle-free, no watermark.

3. Three drops on the back of a hand

   Veo 3.1 9:16 · 4 s · 640 cr
   Macro vertical shot, handheld: three orange-tinted drops of vitamin-C serum fall from a glass dropper onto the back of a hand, and two fingers smooth them in. Soft bathroom window light. SFX: the squeeze of the dropper bulb. Ambient noise: a tap running.

4. Bacon in the pan from your photo

   HappyHorse 1.1 9:16 · 5 s · 280 cr
   Top-down vertical shot: two hands lay strips of bacon into the cast-iron skillet from [Image 1] on a gas hob, then tilt the pan so the fat pools to one side. Phone-camera look, warm kitchen light, slight handheld drift.

   HappyHorse 1.1 reads [Image 1]; describe the object next to the tag.

5. Mask into the carry-on

   Seedance 2.0 9:16 · 5 s · 105 cr
   Close-up, vertical: two hands fold a noise-cancelling sleep mask in half, slide it into a small zip case, zip it shut and drop the case into a carry-on bag. Handheld phone look, soft hotel-room lamp light. Audio: a zip and a soft fabric rustle. Keep it subtitle-free, no watermark.

Before and after

Show a change the camera can watch happen to a thing: a pan restored, a desk cleared, a fridge sorted. Keep the framing identical across the two halves, so the difference is the only thing that moves.

1. Rusty pan, same pan

   Veo 3.1 9:16 · 8 s · 1,280 cr
   [00:00-00:04] Vertical handheld close-up: a hand scrubs a rusty, dull cast-iron skillet with steel wool on a workbench. [00:04-00:08] The same skillet, black and glossy, comes out of an oven on a mitt as a man's voice says, "Same pan. One coat of oil, one hour." SFX: scrubbing, then an oven door.

2. A desk of bottles, then one

   HappyHorse 1.1 4:5 · 6 s · 336 cr
   A desk crowded with empty plastic water bottles is swept into a recycling bag with one arm, leaving a single steel bottle in the middle. A woman sets her laptop down beside it, saying: "One bottle. The desk looks like a desk again." Handheld phone video, office daylight.

3. Fridge before the plan, fridge after

   Seedance 2.0 9:16 · 6 s · 126 cr
   Shot 1: vertical phone video of an open fridge crammed with half-used vegetables and takeaway boxes, fixed camera. Shot 2: the same fridge in the same framing, now with neat rows of matching containers. Audio: the fridge hum and a door seal. Keep it subtitle-free, no watermark.

Mirror and routine monologues

A routine gives the creator something to do while they talk, which keeps a monologue watchable. Keep the line to one or two short sentences and let the steps carry the rest.

1. Serum in the bathroom mirror

   Veo 3.1 9:16 · 8 s · 1,280 cr
   Vertical phone video filmed in a bathroom mirror, the phone in her hand. A woman with damp hair wipes steam off the glass, smooths serum onto her cheeks and says, "Serum first, then sunscreen, then coffee. In that order." Ambient noise: a bathroom fan hum.

2. Lights off, mask on

   HappyHorse 1.1 9:16 · 6 s · 336 cr
   Vertical selfie video in a dim bedroom with fairy lights on the headboard. A man sets his phone on the nightstand, switches off the lamp and slips on a noise-cancelling sleep mask, saying in a whisper: "Phone down, lights off, mask on. Goodnight." Handheld, grainy low-light look.

3. Packing the gym bag the night before

   Veo 3.1 9:16 · 6 s · 960 cr
   Vertical handheld video by a front door, early light. A woman packs a gym bag on a bench, dropping in a steel water bottle, a shaker and a protein powder tub, then zips it and says, "Packed the night before, so there's no excuse at six." SFX: the zip.

One creator, many variants

Once a creator works, keep the face and change the line. Build the creator once as an AI actor, then run the same scene in the Act app with a new hook each time. Act engines speak the dialogue in your prompt, and a 10-second take on the default tier costs 85 credits.

Open the Act app to run these with a saved actor

1. Variant A: what's already in the fridge

   Act · 10 s · 85 cr
   Standing at a bright kitchen counter with her phone in one hand, she scrolls, then looks up into the camera and says: "It plans five dinners around what's already in your fridge."

2. Variant B: the picky eater

   Act · 10 s · 85 cr
   Leaning on the same kitchen counter, she glances over her shoulder toward the next room, turns back to the camera with a half-smile and says: "Picky eater at home? Mark it once and it plans around them."

3. Variant C: the thirty-minute rule

   Act · 6 s · 57 cr
   At the same counter, she sets a timer on the oven, taps it twice, then looks into the camera and says: "Thirty minutes max on weeknights. It listens."

4. Variant D: the closing line

   Act · 6 s · 57 cr
   At the same counter, she holds her phone up beside her face, points at the screen with her free hand and says to the camera: "Your first week of dinners is one tap away. Link's below."