Custom AI actors.
15 of your products.
Same face. Every time.
Build a custom AI actor unique to your brand. Put them in every product, every campaign, every channel — and the face never drifts. We tested every competitor. Nothing else comes close.
Pick a plan · card required · cancel anytime
- Build unlimited custom AI actors — yours, not a stock library
- 100% character consistency across every SKU and shot
- Studio photographer filters built in — lighting, lens, mood
One custom actor. Six products.
Perfect every shot.
The same face. The same body. The same brand voice. Across every SKU you sell. This is the part that breaks every other AI photoshoot tool — and the reason we built Playcut.
Why Playcut.
Three things you won't find together anywhere else.
Custom AI actors, unlimited
Build models unique to your brand — your face, your model, not a stock library every other DTC brand is also using. Solo gives you 5. Team 25. Agency unlimited.
↳ 5 actors at $19. Cheapest competitor with that count: $149/mo.
100% consistency, forever
Same face, body, hair, brand voice across 15 products, 100 campaigns, 12 months. The thing every other AI photoshoot tool fails at — and the reason brands abandon them after the first batch.
↳ We tested every competitor. Nothing else holds up.
Studio photographer filters
Editorial light. Studio softbox. Golden hour. Lookbook. E-commerce hero. Pre-built shoot styles built in — like having a real photographer on set, every time you generate.
↳ Eight filters shipped. More every month.
Five custom actors at $19.
Nothing else comes close.
Most AI photoshoot tools either give you a stock library, gate custom actors behind enterprise sales, or break consistency after the third shot. We built Playcut because we were sick of all three.
| What ecom buyers ask | Playcut | Botika | Lalaland | Arcads | HeyGen | Flair.ai |
|---|---|---|---|---|---|---|
| Build your OWN custom AI actors Not a stock library — actors unique to your brand. | Unlimited | None | Enterprise sales | Pro tier only | 1–10 capped | Up to 15 |
| 100% consistency across 15+ products Same face, body, hair across every shot. The hard one. | Yes — tested | Drift | Drift | Talking-head only | Talking-head only | Drift |
| Same actor in stills AND motion video | Both | Stills only | Stills only | Motion only | Motion only | Stills only |
| Wearing/holding your real product Actor in scene with your actual SKU — not just background composite. | Yes | Yes | Limited | Held in hand | No | Background only |
| Studio photographer filters built-in Editorial light, golden hour, softbox, lookbook — pre-built shoot styles. | 8 filters | Background presets | No | No | No | Templates only |
| Multi-brand brand kits per workspace | Yes | No | No | Limited | No | No |
| Image + video + UGC + product in one tool | All four | Stills mostly | Stills only | UGC video only | Video only | Stills only |
| Commercial use & ownership included | Yes | Yes | Yes | Yes | Yes | Pro+ tier |
| Starting price | $19/mo | $22/mo | Sales-gated | $110/mo | $29/mo | $8/mo |
| Price for 5+ custom actors | $19 (Solo) | Never | Sales-gated | Pro custom | $149 (Business) | $26 (Pro+) |
Pricing verified May 2026 from each vendor's public pricing page. Lalaland.ai now redirects to Browzwear with no public self-serve pricing. Arcads pricing sourced from publicly indexed reviews — their /pricing page is login-gated.
What do you need to make?
Four use cases. One studio. Pick your starting point — they all live on the same workspace.
See what it can make.
Real generations across the four use cases. Hover any tile to see the prompt.
Veo cinematic motion — brand films, music videos, ad film.
prompt: Vintage red convertible driving along Big Sur cliffs, golden hour, slow dolly-in, anamorphic 16:9
prompt: Slow tracking shot through a foggy redwood forest at dawn, atmospheric haze, cinematic film grain
prompt: Neon-lit Tokyo crosswalk at night, bokeh signs, slow handheld walking POV, vaporwave palette
prompt: Drone aerial over Iceland glacier at blue hour, slow rise, dramatic ice texture, cinematic widescreen
prompt: Macro shot of a coffee bean falling into a ceramic cup, splash droplets in slow motion, studio softbox
prompt: Close-up of a watch face, second hand sweeping, dramatic side light, oil-painted reflection
Your custom AI actor. Wearing your product.
In stills and motion.
Lookbook stills, lifestyle reels, demo videos — all from the same actor you built. Character consistency you can build a brand on.
- Build custom AI actors — unique to your brand, not stock
- 100% character consistency across every SKU and shot
- Same actor in stills AND motion — character holds up across formats
- On-product compositing — actor holds, wears, uses your real product
- Brand-kit aware — colors, lighting, palette stay consistent
- Studio photographer filters — editorial light, golden hour, lookbook
- Commercial use included — no model-release fees, no 1099s, you own it
Like having a photographer on set.
Pre-built shoot styles tuned by working photographers — lighting, lens, mood, framing. Apply any filter to any shot. Available now on every plan.
Filter previews are placeholders. Real generations are applied per-shot in the studio.
Ship 50 UGC ad variants this week.
Not next month.
Your custom AI actor — built once, reused forever — talking to camera in 30+ languages. Same face, perfect lip sync, ad-native vertical. Brief to live in 14 minutes, not 14 days.
- Your custom AI actor — your face, your brand voice — not a stock library every other DTC brand uses
- 30+ languages, same actor, perfect lip sync
- 9:16 vertical, ad-native — TikTok, Reels, Shorts ready
- Fully licensed — no 1099s, no FTC disclosure risk, no creator contracts
- Brand-kit consistent across every variant
- Ship 50 ad variants this week, not next month
One prompt → four localized takes. Same character, perfect lip sync, native intonation per language.
One product photo. Twelve studio scenes.
Zero photographers.
Upload your product. Playcut renders an editorial-grade set across the scenes you actually need — lifestyle, on-shelf, lookbook, marketplace hero, social square. Brand-kit consistent across every SKU.
- Upload one product photo — output a full editorial set
- Brand-kit consistent across every SKU and channel
- Marketplace-ready: Shopify, Etsy, Amazon, Lazada formats
- With or without an AI model — your call per shot
- You own the assets — commercial use included
01 
02 One source photo → editorial-grade variants in minutes. Each scene brand-kit-aware.
Cinema-grade Veo. From a prompt.
In your browser.
Brand films, music video b-roll, ad film, motion-design plates. Veo cinematic motion — without the studio, the production company, or the six-figure production budget.
- Veo cinematic motionAnamorphic, dolly, tracking, drone — long-shot coherence
- Reference-style + extensionLock visual style, extend any clip, interpolate between shots
- Aspect ratios that match the platform9:16, 16:9, 1:1, 4:5, 21:9 — generated native, not cropped
- Image-to-videoAnimate a still you already love
From prompt to take in three steps.
No model selection, no API juggling, no losing track of generations.
Describe what you want
Type a prompt in the studio chat. Add a reference image, pick aspect ratio, set length. Tag a brand kit if you're working on a client.
Playcut routes the request
We pick the right model — Veo for cinematic motion, Imagen for stills, Gemini for reference-driven images, fal.ai or Grok for specialized providers — and run multiple takes in parallel.
Pick, iterate, ship
Compare takes side-by-side. Iterate the prompt or extend a clip. Save the winner to your Team folder and pull it into your edit. Credits track everything.
"Lalaland gave us 6 model templates that every other DTC brand was already using. Botika kept losing the face between shots. We tried four AI photoshoot tools — Playcut was the only one where the actor stayed the same across 14 product launches. We stopped looking."
You own every generation.
Commercial use included on every plan. Fully licensed AI actors — no 1099s, no FTC disclosure liability, no creator contract chasing.
Why we built Playcut.
TODO: Record a 90-second founder explainer — the problem (tab-jumping between AI tools, lost takes, no agency workflow), the call (one studio, multi-model, multi-vertical), and what's next.
5 custom actors at $19. Unlimited at $99.
Every plan includes commercial use, every studio filter, and a 7-day trial — pick a plan, card required, cancel anytime. The cheapest competitor that gives you 5 custom actors charges $149/mo. The cheapest that gives you unlimited never publishes a price.
Solo
For solo creators and small brands building their first AI shoots.
Start 7-day trial- 1,500 credits / month
- 5 custom AI actors
- 3 custom AI voices
- All studio photographer filters
- Image + video + UGC + product shoots
- Commercial use included — you own everything
- 100GB workspace storage
Team
For brands and small teams shipping content weekly.
Start 7-day trial- 4,000 credits / month
- 25 custom AI actors
- 10 custom AI voices
- Multi-brand brand kits
- Up to 4 team seats
- Priority generation queue
- 300GB workspace storage
Agency
For agencies and studios running multi-brand AI production at scale.
Start 7-day trial- 7,500 credits per seat / month
- Unlimited custom AI actors
- Unlimited custom AI voices
- Unlimited team seats
- Urgent generation queue
- API access
- 500GB storage per seat
Credit top-up packs
One-time purchase. No subscription. Use on top of any plan.
What credits buy
approximate · varies by length + resolutionSolo's 1,500 credits comfortably supports a small product brand's monthly shoot cycle. Team's 4,000 supports a 50-variant/week testing cadence. Agency scales credits per seat — five seats = 37,500 shared credits.
Frequently asked questions.
Everything you need to know before you start generating.
Playcut is the AI photoshoot studio with custom AI actors and 100% character consistency. Build models unique to your brand and put them in 15 of your products with the same face every time — across stills, motion video, UGC ads, and on-product compositing. All four use cases live in one studio.
Yes — and unlimited on Agency. Solo plan ($19/mo) includes 5 custom actors. Team ($49/mo) includes 25. Agency ($99/seat/mo) is unlimited. Each actor is yours, not pulled from a stock library every other DTC brand uses. The cheapest competitor that gives you 5 custom actors costs $149/mo.
Once you build a custom AI actor, the same face, body, hair, and brand voice persist across every shot — stills, motion video, UGC ads, on-product compositing. We tested Lalaland, Botika, Arcads, HeyGen, and Flair.ai. Playcut was the only one where the actor stayed the same across 15+ products without drift.
Pre-built shoot styles — editorial light, studio softbox, golden hour, lookbook, e-commerce hero, neon night, macro detail, lifestyle cafe — applied to any generation. Tuned by working photographers. Available on every plan, every shot.
Three plans: Solo $19/mo, Team $49/mo, Agency $99/seat/mo. Each includes commercial use, every studio filter, and a 7-day trial — pick a plan, card required, cancel anytime within the trial at no cost. Annual billing saves ~17%. Credit top-up packs available too — 1,000 credits ($15), 2,500 ($35), or 5,000 ($65).
Pick the plan that fits and add a card to start your 7-day trial. You get full access to that plan's features and credits during the trial. Cancel anytime within 7 days at no charge. After day 7, the plan you picked starts billing at its standard rate.
Yes. Workspaces support shared Team folders, per-user Private folders, multi-brand brand kits, and a workspace-shared library of AI actors and voices. Creator-only mutation rules protect work in progress. Team plan includes 4 seats. Agency plan is unlimited seats.
Ready to make something cinematic?
Pick a plan. Start your 7-day trial. Cancel anytime within 7 days at no charge.
From the blog
Prompt guides, model breakdowns, and AI video workflows.
