About Playcut
We're building the studio AI video deserves — multi-model, workspace-first, designed for creators and agencies.
Our Mission
AI video models keep getting better, but the workflow around them is still broken. Jumping between single-purpose tools, losing track of takes, rebuilding the same brand colors every project, regenerating the same character every shoot — that's the bottleneck, not the models.
Playcut is built by Blox Labs Inc., a team of engineers and designers obsessed with making powerful tools feel effortless. We're replacing multi-tab workflows with a single chat surface that routes prompts to the best model for the job — Veo for cinematic motion, Imagen for stills, Gemini for reference-driven images, Grok and fal.ai for specialized tasks.
Our goal is to give every creator, marketer, and agency the same cinematic publishing power that high-end studios have — at a fraction of the cost and complexity.
What We Believe In
Model-Agnostic
Lock-in to a single model is bad for creators. We route to the best provider for each task — and add new models as they ship.
Cinematic Quality
Output should look like a film set, not a stock prompt. Reusable actors, multi-brand kits, and reference-driven generation get you there.
Transparency
Flat pricing, predictable credits, honest comparisons. No surprise bills, no vendor lock-in, no hidden fees.
Meet the Founder
Mehran G.
Founder & CEO, Blox Labs Inc.
Mehran built Playcut after spending too many late nights bouncing between Veo, Imagen, and a dozen other generation tools to ship a single brand shoot. With a background in engineering and a passion for cinematic AI, he set out to build the tool he wished existed: one chat surface that routes to the right model, keeps your workspace organized, and lets you reuse actors and brand kits across every project.
Want to Join Us?
We're always looking for talented people who want to build something meaningful. Check out our open positions.
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